Marketing Manager
Irving, Texas
Employer: Yardi
Industry: Operations
Salary: Competitive
Job type: Full-Time
Yardi is seeking an experienced Marketing Manager to lead our business-to-consumer (B2C) marketing efforts for our newest suite of products designed to elevate the resident experience and simplify move-ins. The Resident Services product suite includes products and offers designed for residents to enhance the resident experience, including renters' insurance, power, Wi-Fi, rent reporting and other offers from affiliate partners and third-party sponsorships. In this role, you will develop and execute direct-to-resident multi-channel campaigns to enable property management companies to market offers and services to their residents. As the Marketing Manager, you will lead a team that collaborates with internal and external parties to build and implement a consumer strategy that engages and monetizes the resident experience.
What You'll Do:
Who You Are:
Real Estate runs on Yardi. About Us:
Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We've created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products. We offer a dynamic work environment, comprehensive training programs, and abundant opportunities for career growth.
Discover the Yardi Difference:
Yardi is more than just a software company - we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.
Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.
If you're ready to lead innovative marketing strategies and make a tangible impact on residents' lives, we want to hear from you. Join us in shaping the future of resident services and be part of a team dedicated to delivering exceptional value and experiences.
All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.
EOE/Race/Gender/Disability/Vets
*sa
What You'll Do:
- Develop and execute end-to-end marketing campaign strategy with a comprehensive understanding of consumer/resident needs, motivations, and preferences
- Develops and manages direct-to-consumer (B2C) communications across multiple channels (social media, Google Ads, email, etc.)
- Oversees and prioritizes marketing activities and ensures all cross-channel activities align with the business unit's strategic objectives
- Collaborates with internal and external partners to implement and evolve a consumer marketing strategy to enhance the resident experience
- Manages and analyzes resident data, identifies opportunities to enhance the customer experience and personalize marketing campaigns
- Ensures quality production and on-time delivery of all marketing collateral.
- Develops and implements testing strategies to track marketing campaign performance, analyze financial impact, and optimize campaign development.
- Presents financial performance results and analysis to leadership on an as-needed, monthly, and quarterly basis.
- Leads and manages a team of marketing professionals, communicates individual and team goals, develops skills, and shares knowledge
- Conducts annual performance appraisals of team members and special appraisals as needed
Who You Are:
- Bachelor's degree in marketing, business administration, or related field
- Seven (7) years of experience planning and executing consumer marketing strategies
- Proven track record generating and capturing product demand through data-driven marketing
- Enterprise software and real estate industry experience
- Ability to lead a team and develop talent
- Proficiency in digital marketing channels and platforms, including social media management tools, SEO, SEM, email marketing, and web analytics
- Exceptional oral and written communication skills with the ability to collaborate effectively across teams and convey complex concepts and ideas
- Strong analytical skills with the ability to interpret data and extract actionable insights
- Exceptional organizational and project management skills
- Excellent attention to detail, proofreading, and editing skills
- Solid interpersonal and relationship management skills
- Proficiency with project management and client relationship management (CRM) software
- • Advanced knowledge of performance tracking, data analysis and reporting
- Proven success interpreting data and telling the story through data
- Proficiency in Microsoft 365 desktop applications
Real Estate runs on Yardi. About Us:
Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We've created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products. We offer a dynamic work environment, comprehensive training programs, and abundant opportunities for career growth.
Discover the Yardi Difference:
Yardi is more than just a software company - we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.
Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.
If you're ready to lead innovative marketing strategies and make a tangible impact on residents' lives, we want to hear from you. Join us in shaping the future of resident services and be part of a team dedicated to delivering exceptional value and experiences.
All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.
EOE/Race/Gender/Disability/Vets
*sa
Created: 2024-06-21
Reference: 62ZOAq7yzLpN
Country: United States
State: Texas
City: Irving
ZIP: 75063
Similar jobs:
-
Manager, Product Marketing
Empower Pharmacy in Houston, Texas -
Junior Account Manager, Partnership Marketing
AEG in Fort Worth, Texas -
Assistant Marketing Manager, Shoes, Handbags and Accessories
Neiman Marcus Group in Dallas, Texas -
RESIDENTIAL MARKETING MANAGER
Renewal by Andersen in Houston, Texas -
Group Marketing Manager, Lifecycle & CRM Operations - Austin, TX
Care in Austin, Texas💸 $130000 - $160000 per year -
Product Marketing Manager, SMB Lead Ads Product
TikTok in Austin, Texas -
Field Marketing Manager
Meltwater in Austin, Texas💸 $85000 - $100000 per year -
Group Marketing Manager, Lifecycle & CRM Operations - Dallas, TX
Care in Dallas, Texas💸 $130000 - $160000 per year -
Communications Manager with Marketing in Retail
Volt in Stafford, Texas💸 $90000 - $100000 per year -
Manager Marketing
UHS in Edinburg, Texas -
Senior Product Marketing Manager, Workforce Optimization
Insperity in Kingwood, Texas -
Marketing Manager
AdventHealth in Mansfield, Texas -
Event Marketing Manager, AWS Marketing
Amazon in Austin, Texas💸 $72600 per year -
Project Manager, Marketing Operations
AEG in Houston, Texas -
Staff Content Marketing Manager
News Corp. Class A in Austin, Texas -
Partner Marketing Manager, AMER
MongoDB in Austin, Texas💸 $70000 - $138000 per year -
Selection Product \u0026 Marketing Manager, Amazon Business 3P
Amazon in Austin, Texas💸 $125700 per year -
Marketing Manager (The Rock, San Antonio, TX)
AEG in San Antonio, Texas -
Sr. Product Marketing Manager
Favor Delivery in Austin, Texas -
Area Marketing Services Manager
HDR in Austin, Texas