Marketing Representative B

Minimum Qualifications
Education and/or Equivalent Experience:

• Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience.
• Experience may substitute for the education up to the maximum of four (4) years.

Licenses or Certifications:

• None.

Notes to Applicants

JOB PREVIEW :
The Marketing Representative B is a key member of the Economic Development Department ( EDD ) Public Information Office ( PIO ) team. This role involves developing and executing marketing campaigns to promote the diverse programs within EDD's portfolio. Reporting to the Public Information and Marketing Program Manager, the selected candidate will be responsible for managing the marketing needs of their assigned divisions. This includes creating comprehensive marketing and communications plans, coordination with various stakeholders to enhance program visibility, and ensuring consistent messaging and effective communication across all platforms, in alignment with City of Austin best practices.

When completing the City of Austin employment application:

The City of Austin employment application is an official document. Please be sure that your application is a reflection of your entire work history.

• Please be sure to detail on the application all previous employment that you wish to be considered as part of your qualifications.
• A detailed, complete employment application is required. It helps us to better evaluate your qualifications and will be used to determine salary if you are selected for this position. Be sure to provide job titles and employment dates for all jobs you wish to be considered. Describe your specific experience for each position. Include all job duties, responsibilities, and employment dates.
• A résumé is required, but will not substitute for a complete employment application. Please include contact information from previous employers.
• A cover letter is also required. In the cover letter candidates should describe, in concise detail, their interest in this position and highlight any prior experience that is relevant to this position.

If you are selected as a top candidate:

• Verification of your education (which may include high school graduation or GED , undergraduate and/or graduate degrees) will be required. You must provide proof of education from an accredited organization/institution.
• And are in the military or a veteran, you will need to provide a copy of your DD-214 prior to confirming a start date.

ASSESSMENT :

A skills assessment will be required for this position.

TRAVEL :

If you are selected for this position, and meet the Driver Safety Standards in the City of Austin Driver Safety Program, you may drive when necessary to multiple locations as part of your regular job duties. Otherwise, you are responsible for getting to and from these locations.

Preferred Qualifications
Preferred Experience:

• Experience writing content for diverse communications such as news releases, external newsletters, and social media.
• Experience with content management platforms with a preference for experience managing websites built in Drupal, and or similar platforms.
• Experience in project management
• Bilingual in English/Spanish
• Ability to travel to multiple work sites.

Duties, Functions and Responsibilities
Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

Develops and maintains budget for projects.

Develops and evaluates long-range market planning/strategies.

Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects.

Uses graphic design principles to support marketing communication campaigns.

Conducts market research and needs assessment surveys, and maintains research and client databases. Researches requests for information.

Initiates, designs, and manages the development of promotional campaigns. Acts as representative for programs. Manages and plans projects/accounts. Conducts presentations, tours, and public education programs. Evaluates effectiveness of programs. Provides marketing consultation to clients.

Works with outside vendors (media buying, print buying, etc.). Develops contracts, surveys, documentation, and forms.

Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.

Writes, edits, and follows up on news releases. Coordinates, writes, and edits internal and external information/data. Develops and generates reports. Provides and develops graphic designs.

Bears responsibility for larger individual projects or acts as an account representative for client programs. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.

Responsibilities- Supervision and/or Leadership Exercised:

• May train others or perform as team leader.

Knowledge, Skills and Abilities
Must possess required knowledge, skills, abilities and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services and evaluation of customer satisfaction.
• Knowledge of market strategy and tactics, product demonstration, sales techniques and sales control systems.
• Knowledge of media production, communication, and dissemination techniques and methods.
• Knowledge of fiscal planning and budget preparation.
• Skill in oral and written communication.
• Skill in handling multiple tasks and prioritizing.
• Skill in using computers and related software.
• Skill in planning and organizing.
• Skill in data analysis and problem solving.
• Ability to write and conduct research.
• Ability to work with frequent interruptions and changes in priorities.
• Ability to train and lead others.
• Ability to establish and maintain good working relationships with other City employees and the public.

Criminal Background Investigation This position does not require a Criminal Background Investigation EEO/ADA
The City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or Texas Relay by dialing 7-1-1.

The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual's AIDS , AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk.
Information For City Employees: If you are an employee within the department, are in good standing and meet both the minimum and preferred qualifications, then you will receive an initial interview.