Learn about your next career opportunity on Covered California's Marketing team!
Are you bilingual in English and Chinese (Cantonese and/or Mandarin) or Korean? Do you have experience developing marketing campaigns and advertising materials that effectively reach and engage Asian-American audiences, as well as experience managing and implementing creative strategy, project timelines, and budgets?

As the next Marketing Specialist - Asian Segment Lead...
Your main responsibility will be to serve as a primary liaison to the Asian segment advertising agency while managing the day-to-day development and implementation of statewide marketing initiatives and advertising campaigns in approximately seven Asian languages. This role allows you the opportunity to provide strategic leadership and vision for the development, monitoring, and evaluation of the various components of the statewide marketing initiatives targeting the Asian community in California.

Our ideal candidate is organized, takes initiative, and is able to manage projects and work independently. We are looking for a candidate with demonstrated experience leading successful marketing campaigns as well as leveraging research and data to optimize and maximize campaign performance. If you are in search of a creative work environment, submit your application today!

Bilingual Position: Must have highly developed fluent written and verbal communication skills in both English and Asian languages such as Cantonese, Mandarin, or Korean.

Bilingual Pay Differential: If selected, incumbents will have to pass a verbal and written fluency exam. Once passed, incumbents will be compensated an additional $200 per month.

At Covered California, we recognize our employees are our most valuable asset. We have a variety of career fields that help make a difference in the lives of Californians, and we're looking for talented and enthusiastic individuals to join our team! Learn more about why you should join the Marketing Division .

This position's office headquarters location is designated in Sacramento County. Travel expenses associated with commuting to the employee's office headquarters location are not reimbursable, other than authorized transit subsidies.

NOTE: To be considered for this job opportunity, applicants must be reachable on an employment list, have transfer eligibility, or have reinstatement eligibility. If you are new to California State service and you do not have list eligibility, you must take the exam for this classification. To gain employment list eligibility, please click here to access the exam bulletin.

NOTE: Possession of minimum qualifications will be verified prior to interview and/or appointment . If it is determined an applicant does not meet the minimum qualifications, the applicant's name may be removed from the eligibility list.

You will find additional information about the job in the Duty Statement .

Working Conditions
This position may be eligible for telework. The amount of telework is at the discretion of the Department and based on Covered California's current telework policy. While Covered California supports telework, in-person attendance may be required based on operational needs. Employees are expected to be able to report to their worksite with minimal notification if an urgent need arises, as determined by the Department.

Minimum Requirements You will find the Minimum Requirements in the Class Specification.

• MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Additional Documents

• Job Application Package Checklist
• Duty Statement

Position Details Job Code #:
JC-434429

Position #(s):
801-351-9069-013

Working Title:
Marketing Specialist - Asian Segment Lead (BIL)

Classification:
MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY $6,243.00 - $7,815.00

# of Positions:
1

Work Location:
Sacramento County

Telework:
Hybrid

Job Type:
Permanent, Full Time

Work Shift:
8:00 AM - 5:00 PM

Work Week:
Monday - Friday

Department Information
Covered California works to improve the health of all Californians by assuring their access to affordable, high quality healthcare. Our employees are the vital link that ensures that our vision, mission, and values are fully realized and are the driving force that allows us to continually provide exceptional service to those who need it most.

We offer an award-winning wellness program, inclusive and diverse atmosphere, employee recognition programs, on site fitness centers at our Sacramento and Service Center locations, and free parking at all of our locations!

Life can change in an instant - so can your career!

Visit our website to learn more about why Covered California is an employer of choice.

Special Requirements

Statement of Qualifications (SOQ) Instructions: A SOQ is required to apply. The SOQ will be used as a pre-interview screening tool. Applicants who do not follow the SOQ instructions and/or do not answer the prompt as stated below may not be considered.

The statement of qualifications (SOQ) serves as documentation of your ability to present information clearly and concisely in writing. The SOQ is a narrative discussion, not a bulleted summary. Please answer each of the questions below for the SOQ. Identify each response with the number of the SOQ question, single-spaced, and using Arial 12-point font. The SOQ should be no more than two (2) pages in length.

Describe your experience managing the development and implementation of advertising campaigns tailored to Asian-Americans and how you ensured campaign creative assets met the social, cultural, and linguistic needs of this audience.

Describe your experience evaluating the effectiveness of advertising. Include example(s) of learnings and how they impacted the final creative assets.

Describe your experience creating and delivering presentations to an audience that was engaging, well-structured, and clearly understood by the audience. What was the presentation, where did you get the information, and what steps did you take to ensure your presentation resonated with the audience?

Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 6/12/2024
Who May Apply
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Covered California
Attn: HRB-ECSU-CT
1601 Exposition Blvd

Sacramento , CA 95815

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Covered California
HRB-ECSU-CT
1601 Exposition Blvd

Sacramento , CA 95815
Monday - Friday
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Statement of Qualifications - Statement of Qualifications (SOQ) - Please attach your SOQ to your application. Applications received without a SOQ may not be considered. Resumes and cover letters will not be accepted in place of a SOQ. Please see above "Special Requirements" section for SOQ instructions.
  

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Highly developed communication and presentation skills. Proficient in written and verbal Asian languages (Cantonese, Mandarin, or Korean) as well as English language
• Experience translating marketing materials from Asian languages (Cantonese, Mandarin, or Korean) to English
• Experience managing Asian language creative strategy, brand development, and implementation of high-profile, multi-channel advertising campaigns, from concept through production
• Solid project management experience, including development and management of timelines and budgets while ensuring quality outcomes
• Knowledge and understanding of primary research techniques to test and validate the effectiveness of advertising, and experience evaluating and applying research findings to inform creative

Benefits
The State of California offers a comprehensive benefits package that includes Health, Vision, Dental, Retirement, and an array of other options. For more information on the benefits offered by the State of California, please click below:

CalHR Benefits Summary

CalHR Salary and Benefits Information

CalPERS Retirement Information

CalPERS Employer Contributions

Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Human Resources Contact:
Employment & Classification Services Unit
(916) 228-8386
careers@covered.ca.gov

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:
EEO Office
(916) 999-8733
EEO@covered.ca.gov
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Pre-Employment Requirements

Background Check: All applicants shall be subject to a pre-employment background investigation. The investigation will consist of completion of a pre-employment questionnaire, fingerprinting, and an inquiry to the Department of Justice and Federal Bureau of Investigation to disclose criminal records.

Per GC 100500 (f)(1)'...staff of the Exchange shall not be employed by, a consultant to, a member of the board of directors of, affiliated with, or otherwise a representative of, a carrier or other insurer, and agent or broker, a health care provider, or a health care facility or health clinic while serving on the board or on the staff of the Covered California. A member of the board or of the staff of the Exchange shall not be a member, a board member, or an employee of a trade association of carriers, health facilities, health clinics, or health care providers while serving on the board or on the staff of the Exchange.' Applicants who may fall under Government Code 100500(f)(1) will be considered ineligible for appointment with the Covered California.

Additional Application Instructions

Using the online application system as specified in the announcement is the preferred method of applying for civil service job opportunities; however, applicants may instead apply by way of U.S. mail, parcel delivery or courier service, or in person, as set forth in this announcement.

All information regarding your employment history must be included on the State Employment Application STD. 678. Applications that are submitted blank or with "see resume" in place of duties performed or applications received without the following information for each job entry may be considered incomplete and may not be accepted:

• "To" and "from" dates (month/day/year)
• Hours worked per week
• Private sector job titles
• Supervisor name and phone number
• Job duties performed
• State employees must list the specific departments for which they worked and indicate the specific civil service classification titles held (not working titles).

Transcripts:

If you are meeting minimum qualifications with education, you must include your unofficial transcript for verification. If selected, you will be required to provide official transcripts at the time of hire. Foreign transcripts must include official verification of U.S equivalency prior to appointment by an organization found here.

Personally Identifiable Information:

Please do not include your Social Security Number, date of birth, veteran status, personal photos, LEAP information, or any other personally identifying information on any documents in your application package.

If you have additional questions regarding this advertisement or are having issues applying through CalCareers, please contact the Employment & Classification Services Unit at 916-228-8386 or careers@covered.ca.gov .

Equal Opportunity Employer
The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.