Role Summary:The Service Marketing Specialist is responsible for the development, management and maintenance of Volkswagen After Sales Marketing programs for the VW US Dealer Network. Key objectives for this position are to increase vehicle repurchase loyalty and maximize service parts profitability through:

• Increasing service customer retention via B2C marketing

• Increasing parts purchase loyalty of VW dealers

• Maximizing the effectiveness of service marketing programs

• Increased usage of one-to-one intelligent marketing programs

• Creating, implementing, communicating and managing After Sales Marketing campaigns

• Creating a National, Regional, and Dealer level Parts & Service Manager satisfaction survey

Role Responsibilities:

Main responsibility - assign 60% of time spent

• Program responsibilities include: Developing and Managing direct mail and email for Service Reminders, National Promotions, Regional Marketing Groups and Dealership On-Demand Marketing.

• Management of Dealer Marketing Co-Op program.

• Develop service marketing initiatives to increase dealership service traffic, increase part sales, including the creation of national, regional, and dealership promotions and advertising.

• Drive innovation in boosting Parts Sales and Service Drive traffic.

• Effective project management skills are an important component of this job responsibility.

Additional responsibilities - assign 20% of time

• Prepare and present budgets and investments as well as monitor and manage budgets for on-going programs.

• Communicate and work directly with After Sales Region, Field, and Dealer teams on Regional and Local Marketing Programs.

• Communicate and work directly with After Sales headquarters business owners on National Marketing Programs.

Additional responsibilities - assign 20% of time

• Manage the day-to-day publishing, creative development, and distribution of various dealer and consumer communications.

• Effective management of third-party partners in execution of marketing materials

Qualifications:

Years of Experience:

• 4 - 7 years After Sales, parts, service or related fixed operation management in a combination of Original Equipment Manufacturer (OEM), Dealer, and/or Field

• 4 - 7 years Marketing and/or Advertising experience

Education - Required:

• Bachelor's Degree or equivalent experience in the area of automotive service and parts marketing

Education - Desired:

• MBA

Skills:

• Project management skills
• Communication skills
• Problem Solving skills

Specialized Skills - Required:

• Extensive knowledge in CRM & Traditional Marketing

• Knowledge of dealership Fixed Operations business & the vehicle After Sales market in the U.S.

• Extensive ownership of developing and managing direct mail and email campaigns

• Proficient in Microsoft Word, Excel, Access & PowerPoint

• Proven Project Management experience

Specialized Skills - Desired:

• After Sales Marketing knowledge

• Understanding of one-to-one and customer relationship management marketing principles

• Experience in measuring the effectiveness of marketing programs

• Database management to focus on CRM

• IT project experience - requirements definition, web site management/maintenance

• Customer Relationship Management experience

Work Flexibility:

• Travel

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.