USA Pickleball's (USAP) Social Media & Communications Manager will set content strategy and drive engagement across all company shared platforms. Reporting to the Senior Director of Communications & Marketing, they will advance USAP's social presence through storytelling, brand efforts, audience analyzation and executing a results-driven social media strategy. Additionally, they will support the communications team with media relations, storytelling opportunities and content distribution to national media outlets.
Primary Responsibilities:

• Social media strategy: Developing and executing a social media strategy to achieve follower engagement, increase followers, advance organizational goals and reach campaign KPIs.
• Content creation: Develop and edit engaging content for social media platforms. Writing engaging social copy, creating USAP branded graphics and posting content on all USAP social platforms.
• Event coverage: Attend events and produce live social media content in a timely manner.
• Audience engagement: Responding to comments, messages, interacting with users and encouraging audience engagement across USAP's platforms.
• Social media trends: Researching marketing trends and monitoring social media channels for industry trends to keep USAP engaged in social conversations.
• Marketing: manage paid social media campaigns to drive traffic and engagement.
• Brand voice: Maintain a unified brand voice across social media channels.
• Data Aggregation and Analytics: Reviewing analytics and creating reports on key metrics and throughout campaigns.
• Copywriting: Write copy including but not limited to social media copy, press releases, blog posts, newsletters and website copy.
• Communications: Assist with the development of strategic communications campaigns for USAP and all USAP sanctioned events.
• Storytelling: Find storytelling opportunities with social and national media to further advance the USAP brand within the sports community including pitching stories to national media and identifying media opportunities based on current news cycle.
• Database management: Manage the database of national media contacts and coverages databases.
• Reporting: Track media clips and run post-campaign reports as well as daily, weekly and monthly reports on earned media.
• Collaboration: Working cross functionally across all USAP departments including contractors and partners to develop a social media calendar.

Additional Skills:

• Working knowledge of Canva or similar platform.
• Experience with Adobe Creative Cloud.
• Knowledge of all major social platforms including TikTok, Instagram, Facebook, X and LinkedIn.
• Experience with Capcut or a similar video editing software for Reels and content.
• Knowledge of AP Style.
• Strong written and verbal communication skills.
• Proven track record of successful social campaigns.
• Pickleball knowledge preferred

The ideal candidate will be innovative, creative, have an eye for design and be proactive with trends. They will possess strong problem-solving skills, be detail oriented and a critical thinker. A bachelor's degree in marketing, communications, or a related field is preferred. Specialized social media courses and certifications recommended. Previous experience working with media required.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

1. What are your salary expectations?
2. This position will be part of the USAP team based in Scottsdale, AZ and will work from the USAP office in Scottsdale. Will this be an issue for you?

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