Social Media Marketing Lead

San Jose, California

Employer: INTELLISWIFT INC
Industry: Customer Job
Salary: $42.50 per hour
Job type: Full-Time
Job ID: 24-03299 Job Title: Communications Manager/Social Media Marketing Lead
Location: Remote
Duration: 6 months, possible extension
Contract Type: W2 only
Pay Rate: $ 42.50/Hour

Responsibilities
  • We're looking for a social media marketing lead to help define and develop an outstanding social media presence for our client supporting their Parts & Auto / Motors categories.
  • Responsible for managing the client's motors/P&A category social strategy including the development of social and influencer briefs, content curation, plan and lead on-the-ground activations at culturally relevant events.
  • Lead in agency briefings; align with marketing, business and cross-functional partners to adapt initiatives into robust, measurable strategic social plans and editorial calendars.
  • Synthesize multiple data inputs (paid and organic, influencer reports, internal dashboards, market trends) for actionable insights and reporting to present iterative content strategy.
  • Work directly with brand marketing, comms, internal and external creative teams and partners to drive brand and campaign objectives.
  • Bring creative solutions to business and marketing initiatives. Forge and foster a community of motors enthusiasts across relevant platforms.

Required Skills
  • 6+ years Social Media management experience
  • Budgeting experience
  • Stays current with social platform tech and trend developments and standard methodologies to push innovative concepts and test/learn campaigns
  • Deep social media expertise establishing channel best practices
  • Analytics specialist; you make data-driven decisions and continually look for ways to optimize strategy and tactics
  • Proactive leader and responsive planner; Confidently lead projects end-to-end, managing stakeholders, achieving clarity and continue progressing forward to meet the speed of business
  • Determined self-starter; Fully owns scope and doesn't passively wait for instruction.
  • Ideate and concept content briefs that deliver on business and marketing objectives while being informed by platform best practices and audience behavior
  • Understanding of paid media principles and content strategy nuances to lead paid full funnel social campaigns
  • Partner with extensive list of cross-functional teams including Brand Marketing, Media Planning, Comms and Growth (among others) to plan, execute, measure and present campaign / owned social strategy performance
  • Solid understanding for the nuances of the social channels and how to adapt and improve content per channel
Created: 2024-06-09
Reference: C8gByqpjWWeM
Country: United States
State: California
City: San Jose
ZIP: 95118

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