Sr. Analyst - Next Gen Banking (Rewards Checking - Acquisition)

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Customer Growth Marketing team supports this vision by optimizing marketing of additional products and card features with the goal of deepening customer engagement and accelerating revenue growth.

The Sr. Analyst, Checking Acquisition will join an Emerging Growth Treatments team focused on unlocking new revenue streams and incubating new marketing programs which expand the number of relationships we have with our customers. This role will specifically be responsible for marketing to acquire new Checking account holders. This Senior Analyst will play a central role in the strategic development of marketing campaigns in partnership with teams across Marketing, Product, Compliance, and Analytics teams to bring these strategies to life.

The role requires a customer-centric marketer who is motivated by working in a fast-paced and ever-changing environment and can pair creative thinking with customers insights to create effective campaigns. It is an opportunity to help deliver marketing for an evolving product to continue to deepen our relationship with customers.

How will you make an impact in this role?

Key Responsibilities

• Marketing Plan Development - Partner with multiple teams across the enterprise, including product teams, marketing teams, legal, compliance and risk, as well as external creative agencies to develop innovative marketing campaign plans with clear test & learn strategy across channels such as email, web, mobile, and paid search.
• Campaign Execution Oversight - Partner with marketing execution, operations and data science to design segmentation and deploy on-time, compliant campaigns across channels - leading testing, proofing, and launches.
• Cross-Team Collaboration - Lead internal communications to enable greater speed and agility and improve marketer and broader working team experience.
• Marketing Performance Measurement - Lead the analysis, measurement and reporting out of campaign, channel, and business performance vs. forecast. Proactively identify key trends which can inform future campaigns.
• Budget Management - Lead the Checking Acquisition Budget management, utilization tracking, measuring & reporting.

Minimum Qualifications

• Self-starter who can operate autonomously and is resilient in a dynamic environment
• Passionate, data-driven marketer with ability to understand and translate data into action items that will drive performance to future marketing campaigns.
• Strong marketing know-how. Previous experience implementing marketing plans across channels in a fast-paced and results-driven team.
• Natural teammate with strong and effective communication skills who can work collaboratively on diverse cross-functional teams.
• Strong planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track.
• Creative problem solver with a bias for action and proven ability to adapt when priorities change.
• Comfortable in white space and creates structure from unknown

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.