US - Country Marketing Mgr III - UST

Palo Alto, California

Employer: Experis
Industry: 
Salary: $50 - $55 per hour
Job type: Part-Time
Position: Marketing Manager
Location: Spring, TX
Duration: 1 month (It has potential for long for the right candidate)
Pay Rate Range: $50 to $55/hr

Why This Role is Unique:
  • Impact & Visibility: You will be instrumental in driving the global growth of HP's commercial product line, including PCs, printers, peripherals, and workplace services, helping HP achieve its ambitious business objectives.
  • World-class Brand & Culture: Work with one of the world's most recognized brands, with a heritage rooted in Silicon Valley and the unique HP Way culture.

What You'll Do:
  • Cross-functional Collaboration:
    • Work with Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science teams to define strategy and build scalable growth models.
    • Partner with Market and Country Marketing teams to implement acquisition models across paid and organic channels.
  • Growth Model Development:
    • Create and maintain core acquisition models for commercial products/services using qualitative and quantitative approaches (e.g., demand creation, ABM).
    • Continuously refine acquisition models through rapid experimentation.
  • Content & Asset Development:
    • Collaborate with Product Marketing to adapt content and assets for scalable or account-based marketing programs, tailored to customer journey stages and account status.
  • Performance Measurement:
    • Forecast, measure, and report on the performance of growth models and campaigns using key metrics like MQA (Marketing Qualified Accounts), MQO (Marketing Qualified Opportunities), and MCW (Marketing Contributed Wins).
  • Funnel Optimization:
    • Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel, as well as the product onboarding experience.
  • Retention & Engagement Models:
    • Eventually establish and implement Retention and Engagement models to drive ongoing growth and user satisfaction.

    What We're Looking For:
  • Marketing Expertise:
    • Proven experience in executing multi-channel marketing campaigns within the Commercial/Enterprise/B2B sector, with a strong focus on integrated marketing and account-based strategies.
  • End-to-End Connections Planning:
    • Deep understanding of the Customer Decision Journey and how to create outstanding customer experiences that convert target accounts. Experience in developing content for account-based programs aligned with journey stages.
  • Growth Expertise:
    • Over 5 years of expertise in building scalable growth models (e.g., ABM, demand capture, Reforge) and driving growth for Commercial/Enterprise/B2B products/services.
  • Analytical Skills:
    • Proficient in analyzing large datasets using tools like Excel, Power BI, Python, SQL, Google Analytics, Heap, and Amplitude to inform strategies and tactics.
  • Cross-functional Execution Skills:
    • Experience collaborating with paid media, search, and content teams to drive digital strategies for account-based marketing programs (digital ads, paid social, content syndication, etc.).
    • Ability to contribute to web and landing page experience development for target accounts.
  • Learning Mindset:
    • Strong curiosity and drive to continually improve, both individually and with your team.


    To Apply:
    Submit your application with relevant experience and qualifications for consideration.
    • Created: 2024-09-13
    Reference: 328917
    Country: United States
    State: California
    City: Palo Alto

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