Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
---
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
---
About
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
---
Role:
In support of the AMS TikTok LIVE Operations Team, the AMS Content & User Insights Lead will be responsible for building and scaling a content and user insights function that supports leadership business decision velocity and accuracy. This role will cover the wide gamut of business insights, including the development of content strategy, data storytelling, creator & user segmentation, trends extraction, data interpretation, and insights generation.

Responsibilities:
- Design and perform analysis that uncovers content and user insights necessary for making key business decisions
- Develop creator and community segmentation and analyis that leads to strategic plans that drive engagement and connection across TikTok LIVE creators and their audiences
- Build content reports to help discover and identify new trends in the content ecosystem
- Help define new success criteria and new growth areas for current and future content creators
- Manage a team of direct and indirect data analysts that provide operational insights to the various content and business functions of AMS TikTok LIVE
- Integrate with central and XFN DA/DS functions to represent AMS team

Qualifications

Minimum Qualifications
- BS degree in science or engineering fields and 5+ years of experience working in content insights, data analysis, or business intelligence; 3+ years of managing teams
- Advanced proficiency in data manipulation such as SQL
- Excellent written, verbal, and professional communication skills
- Ability to work independently and time manage multiple sensitive and high profile initiatives
---
Preferred Qualifications
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Experience in the live streaming space and understanding of live streaming trends and metrics
---
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
---
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
---

#LI-Hybrid