B2B Marketing Specialist

B2B Marketing Specialist Intro
We are urgently seeking a B2B Marketing Specialist to join our Growth Marketing Team and help scale the growth of our B2B products across all online platforms. This is a virtual role open to candidates located anywhere in the US.

B2B Marketing Specialist Job Details
- Manage paid campaigns across platforms.
- In coordination with the agency, analyze KPIs and optimize and improve performance.
- Monitor and report on marketing campaign performance including monthly and quarterly summaries.
- Work with in-house growth manager and copywriters to develop new tests.
- Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms.
- Develop forecasts and media plans using input from partners and your marketing lead.
- Translate campaign objectives into paid media activation strategies, including defining and building target audiences.
- Oversee the execution of operational tasks including budget pacing and campaign creative trafficking.
- Keep a calendar of promotions and global campaigns and ensure alignment of schedules.

B2B Marketing Specialist Mandatory Skills
- 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience.
- 1+ years in global B2B marketing.
- Strong written, verbal and collaboration skills.
- Experience using data and metrics to measure impact and determine improvements.
- Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display).
- 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics.

B2B Marketing Specialist Desired Skills
- Experience managing digital marketing campaigns for Webroot, Carbonite, and other brands across multiple worldwide markets.
- Ability to execute campaign optimization tactics to achieve spend efficiency and volume targets.
- Experience partnering with stakeholders to define the test roadmap.
- Ability to support the strategy for channel growth in emerging markets.
- Experience supporting new strategies to drive increased acquisition.
- Ability to partner with strategic cross-functional teams to support GTM plans for upcoming product launches.

B2B Marketing Specialist Start Date
ASAP - Urgent Need

B2B Marketing Specialist Location
Denver - US Virtual

Note: The position is remote but candidates must be located in the United States. Keywords to include: Accessible, Teamwork, Problem-Solving, Communication.