Brand Marketing Lead

The Creative & Marketing team brings our brand to life in culture so more people understand who we are and why we are here.

In this role as Brand Lead, youll be responsible for driving and owning specific projects within the team, coordinating necessary connections and conversations that need to take place in order to push the work forward, and becoming the subject matter expert across their domain within the brand management department. Youll make yourself an essential go-to resource for the teams efforts in both US and global initiatives. The ideal candidate will be someone who thrives working with both local and remote teammates and has an intuitive sense for inspiring teammates across a broad range of cultures, audiences and moments. Youll be expected to be efficient, speedy, independent and resourceful in shepherding work and projects cross-functionally and communicate in a concise way. You must be collaborative and possess a high level of professional integrity and confidentiality. Youre at ease working in a fast moving and ambiguous environment in which you will simultaneously manage multiple projects with a variety of stakeholders, and showcase excellent problem solving and communication skills, in order to drive impact across different teams.

The Brand Lead is responsible for
What Youll Do:
Run point on a variety of projects, keeping a keen eye towards the needs of the brand and the strength of creative output(s)
Be a team player: Prioritize momentum across projects by offering support to others within the team when necessary
Promote communication and collaboration across the multidisciplinary team within the Creative & Marketing group, ensuring a path to success for the creative idea
Manage the process start to finish for crafting strategy, development and execution of integrated marketing plans, including organic and paid campaigns, both on- and off-platform
Quarterback the end-to-end creative process with project management responsibilities and a keen eye toward resourcing needs and forecasting workstreams
Lead by influence and collaborate with internal and external creative teams to bring campaigns, programs and assets to life; demonstrate strong judgment and discretion
Be the expert in the room on deadlines, workback timeline, must-dos and must-knows for given projects (including but not limited to secondary messaging, deliverables list, legal feedback, XFN feedback, etc) and operate as the single point of truth across the workstreams you span
Record and report against project budgets, distribution/media, analytics and testing/optimizing for maximum impact (depending on the objectives set in initial brief: ROI, customer acquisition, etc)
Surface and intake project opportunities from XFN teams, based on the Marketing Orgs predetermined business objectives
Manage and work with cross-functional teams (including PR, design, external agencies, product, and growth stakeholders) to deliver world-class marketing communications for a range of initiatives
Manage budgets and spend commitments for project owners within the Brand Management remit
Partner with the media team to develop brand and performance-driven media plans that deliver our message effectively
Quality check all documents and creative outputs for accuracy, spelling, efficiencies across workstreams, brand guidelines, et al.
Knowledge, Skills & Abilities:
Candidates should be detail-oriented and creatively focused.
Ideal candidates have spent time managing deliverables that span cross-platform and have experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
Ideal candidates can perform as a generalist and a pocketknife across the department to take ownership of key initiatives and support elsewhere, when needed
Experience working with creative teams in support/advancement of creatively-focused work
Can juggle multiple projects at once
Operates with limited guidance and oversight
Ability to manage up and cross-functionally with ease, clarity, and ownership
Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
Strong initiative, attention to detail and follow-through

PR $70-80/hr

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience

Bachelors Degree or equivalent years of experience
7+ years experience in brand management or related roles
Knowledge of and experience with platform products

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.