Digital Performance Analyst, Energy Digital Platforms

Tesla Energy seeks to overhaul our digital customer experience. This role will guide the data driven development and re-deployment of energy pages and recommend site updates based on feedback from campaign teams.

This role will collaborate with content, demand generation, marketing, web development, software, and executive teams to optimize the Web and Digital Customer Experience for Tesla Energy.

This position requires an in-depth understanding of digital marketing best practices, web UI/UX, web traffic data, web marketing channels, first through third party data activation, and data analysis. The Digital Platforms Analyst at Tesla supports campaign planning, SEO and content testing, site optimization, paid campaign performance, and data activation


Responsibilities

• Own the digital customer acquisition funnel for Tesla Energy
• Recommend improvements and A/B tests on Tesla Energy's digital customer experience and user experience based on your analysis of web traffic data
• Combine marketing channel data with CRM analysis to provide audience sizing and attribute recommendations.
• Recommend new marketing initiatives given outcomes of experiments and data analysis
• Design, deploy, and analyze testing initiatives in the web and across digital marketing channels
• Monitor new page health and performance through the Tesla energy ecosystem
• Provide ad hoc reporting, insights, and recommendations to management for paid and earned digital media

Requirements

• 2-4 years' experience working in web analytics, digital marketing analytics, digital data science, or related field
• Ability to design, deploy and manage A/B tests for paid and organic channels, website UI/UX changes, and digital campaigns and determine effectiveness and using built-in web app tools (on Google Ads) or basic statistical tools (EG: significance tests, linear regression, basic time series analysis)
• Depth in pulling and blending data from Google Analytics, Adobe Analytics or Google Ads within a BI tool (Looker Studio, Tableau, PowerBI)
• Ability to write custom, efficient, SQL against large data stores. Bonus: Experience using Big Query
• Ability to manage and deploy site tagging for conversion activity tracking using JavaScript/HTML + Tealium/Google Tag Manager
• Experience with UX design or Design Thinking best practices (in web)
• Experience working with data taxonomy in a data management platform (DMP) / customer data plat form (CDP / CRM) - (EG; Adobe, Microsoft, Salesforce others)

Compensation and Benefits
Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• LGBTQ+ care concierge services
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program


Expected Compensation

$68,000 - $234,000/annual salary, depending on level + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.