Growth Marketing Engagement & Retention Manager, Apple Services

Summary
The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!

Apple is seeking an experienced, lifecycle marketer with a passion for growing consumer subscription businesses. The Growth Marketing Manager will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting the most out of their subscription service.



Description
Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.

Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.

Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams.

Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.

Define customer journeys, value propositions and service educational messaging.
Submit and maintain operational briefs to ensure flawless execution of campaigns.

Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.

Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams.

Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.

Define customer journeys, value propositions and service educational messaging.

Submit and maintain operational briefs to ensure flawless execution of campaigns.

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