Marketing and Planning Manager

Title: Marketing and Planning Manager
Industry: Entertainment
Duration: 6+ months, possibility for extension or conversion
Location: New York, NY or Los Angeles, CA
Rate Range: $55-62. 90 /hr
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.

Qualified candidates please send Resumes directly to Jenna Hinkle at jhinkle@inspyrsolutions.com.

Description:

• The Growth Marketing team is seeking a Marketing Planning Manager who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. This role will focus on the APAC region.
• Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.

Responsibilities

• Partner closely with global leads on paid media planning and initiatives
• Work closely with global teams as well as digital channel leads on paid media planning, forecasting, and monitoring of country specific goals
• Includes Finance, Marketing Science, and Data Product teams
• Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)
• Create bottoms up performance marketing budget and forecasting processes for assigned region(s)
• Work with paid media team members to collect performance information, strategic recommendations, and provide a cross-channel viewpoint
• Pull together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management, and provide ongoing guidance, support, and recommendations to regional stakeholders
• Ability to develop business case calculations to forecast impact of growth marketing initiatives, including driving trade-off discussions. Communicate and collaborate cross-functionally to ensure transparency and alignment.
• Coordinate key media partners to develop regular business reviews with global teams
• Work in tandem with paid media execution team to ensure optimizations & learnings are being communicated to regional teams
• Develop and lead regular cadence meetings with regional leads to provide latest performance information and educate on paid media tactics and strategies
• Work closely with local market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)
• Identify, prioritize, and articulate paid media campaigns and initiatives
• Support implementation and execution of marketing mix model results
• Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
• Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)

Basic Qualification:

• Bachelor's degree in Analytics, Statistics, Data Science, Business or related field
• 4+ years of experience in a multichannel marketing role
• Proven experience in performance marketing, marketing planning, financial analysis or growth marketing analytics
• Experience working in a Direct to Consumer environment
• Experience in consulting and streaming business highly preferred
• Experience with subscription services highly preferred
• Experience with paid media planning; performance marketing platforms
• Excellent modelling skills with a special talent to defend model assumptions
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniques
• Very strong analytical skills, some statistical and financial modeling experience (e.g., usage of SQL, R, etc.) and the ability to identify and resolve issues
• Experience with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
• High level of proficiency with PowerPoint and Excel
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
• Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously

Preferred Qualifications:

• Duration: 6 months-can possibly extend or convert
• Location: New York based-onsite 2 days per week minimum. LA as 2nd option 2 days per week

Must haves:

• Data Driven environment
• Must have strong communication skills. This team is an intersection of other teams.
• Paid Media experience required

Required Education:

• BA

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay, 401(k)
• Retirement plan
• ...and much more!

About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

#LI-JH7

24-09120