Marketing Data Specialist

Classification Title:

Marketing and Communications Specialist II

Job Description:

Campaign Development:

• Administer and configure the CRM system to meet organizational needs.
• Collaborate in creating targeted campaigns for a variety of current and potential employee populations, utilizing Salesforce Marketing Cloud.
• Track campaign performance metrics and optimize strategies accordingly.
• Liaise with UFHR and university-wide stakeholders to implement automation solutions and enhance efficiency.

Campaign Maintenance & Tracking:

• Coordinate the scheduling and execution of marketing communications.
• Establish and maintain campaign populations via manual and automated processes.
• Monitor and analyze campaign performance metrics using various analytics tools.
• Provide insights and recommendations based on data analysis to optimize future campaigns.
• Ensure accurate and up-to-date audience segmentation for tailored messaging.
• Utilize standard templates for routine messages and updates, ensuring timely delivery.

Data Analysis & Reporting:

• Compile comprehensive reports on campaign effectiveness and key performance indicators.
• Develop and maintain dashboards for stakeholder reviews.
• Collaborate with UF stakeholders to extract and analyze employee data for recruitment and retention purposes as well as to ensure project outcomes.
• Identify trends and insights to inform marketing and outreach strategies and decision-making.
• Partner with UFIT (UF Information Technology) to refine data segmentation for improved insights.

Web/Digital Marketing Support:

• Integration of campaign elements into existing digital platforms including tracking links, customized forms, and other marketing data related elements.
• Email administration, communications, and marketing support.

Expected Salary:

$60,000-$70,000

Minimum Requirements:

Bachelor's degree in marketing, information technologies, or related field. Previous experience with marketing, data analysis and campaign management. Or an equivalent combination of education and experience.

Preferred Qualifications:

Master's degree in marketing, information technologies, or relevant field.

Proven expertise with Salesforce, Monday, Zendesk, or similar CRM platforms.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:
No

Advertised: 12 Aug 2024 Eastern Daylight Time
Applications close: 12 Sep 2024 Eastern Daylight Time