Why Mayo Clinic

Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans - to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You'll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.

Responsibilities

The Senior Marketing Specialist leads and manages a team that creates and develops proposals, responses to RFPs, and client presentations that tell the story of Mayo Clinic Laboratories and position us for success with current and prospective clients. The Senior Marketing Specialist collaborates and builds relationships with sales leads and a cross-functional proposal team to develop proposals and materials to support RFP responses.

The Senior Marketing Specialist works independently and effectively in an agile environment that promotes teamwork and frequent collaboration with cross-functional proposal team members. Attention to detail is critical, as are time management and the ability to manage competing priorities. The writer produces high-quality work by deadline and adheres to established content standards, policies, processes, and workflows. Performs other duties as needed.

Key activities performed by the Senior Marketing Specialist include:

• Managing client proposal and RFP responses - Provide marketing leadership in the creation and development of proposals, RFPs, and proposal presentations that tell our story and position MCS for success with our current and prospective clients.
• Writing and proofreading - Writing and reviewing one's own work and the work of others for compliance with RFP requirements, accuracy, readability, and to ensure proposed solutions align with clients' specific needs.
• Content development - Developing and maintaining a library of standard language to implement across proposals and other client-facing materials.
• Storytelling - Creative writing, content design, data visualization, and the ability to translate strategy into effective storytelling.
• Brand stewardship - Managing and adhering to Mayo brand standards.

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic's mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

This Position is 100% Remote; can work from anywhere within the United States

** Visa sponsorship is not available for this position; Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program**

During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps

Qualifications

A bachelor's degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or a master's degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required. Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences, market research, and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Preferred Qualifications:

Leadership/management experience

This position will accept applications until 5/21/2024

Exemption Status

Exempt

Compensation Detail

$93,204.80 - $130,499.20/ year; Education, experience and tenure may be considered along with internal equity when job offers are extended.

Benefits Eligible

Yes

Schedule

Full Time

Hours/Pay Period

40

Schedule Details

Normal Business Hours

International Assignment

No

Site Description

Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is.

Affirmative Action and Equal Opportunity Employer

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.

Recruiter

Lynnette Fleshman