Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

TikTok seeks an experienced product marketing professional with a background in advertising and understands the content creation ecosystem. The role involves close collaboration with both in-market Product Marketing Managers and product teams to have deep understanding of product. This means working with the team to analayze and understand product adoption, defining opportunities for our solutions, validating hypothesis through data and building materials that have the end customer in mind so we can ensure learnings are global.

An ability to self-motivate, collaborate and influence partners are key skills. Candidates should have experience leading a team, worked with media products in a product marketing capacity and also be familiar with mobile marketing.

Responsibilities
- Based on a strong knowledge of trends in the creative and creator marketing industry particularly in the creative ecosystem or AIGC to affect the direction of go-to-market for key product solutions
- Partner with Sales leadership, Business Marketing and Product Marketing Managers to set long-term objectives to grow adoption of creative ideation and production solutions
- Collaborate with Product Management, Sales and regional counterparts to build customer-centric solutions for our advertisers globally to drive identification, use, and creation of high-performing and authentic ad creative.
- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
- Develop best practices through the lens of advertisers to drive enablement and business outcomes

Qualifications

Requirements:
- 6+ years experience in advertising
- BA/BS degree or above.
- Strong understanding of advertising industry and client objectives with ability to position solutions with client-first mindset
- Excellent communication, presentation, and analytical skills.
- A commercial mindset with a history of delivering against stretching performance goals.
- Experience in influencing product management decisions.
- Experience leading multiple cross-functional projects and programs
- Willingness to collaborate and work in matrix organisation with multiple stakeholders

Preferred qualifications
- 3+ years product marketing experience with providing both strategic and tactical solutions.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com