Product Marketing Manager Intern (Brand Ads)- 2025 Summer (MBA)

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The Global Brand & Video Solutions Team at TikTok is dedicated to empowering businesses worldwide to achieve their branding goals with flexibility, efficiency, and creativity. We aim to seamlessly integrate TikTok's captivating user experiences into compelling branding experiences, placing video at the heart of our platform's success.

We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. This Internship Program runs for 12 weeks beginning in May/June 2025. Successful candidates must be able to commit to one of the following summer internship start dates below:
Monday, May 12
Monday, May 19
Tuesday May 27 (Memorial Day May 26)
Monday, June 9
Monday, June 23

We will prioritize candidates who are able to commit to these start dates. Please state your availability clearly in your resume (Start date, End date).

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities
-Collaborate with cross-functional stakeholders including sales, product management, partnerships, and regional go-to-market teams to identify key gaps and develop strategic directions for our sponsorship product and packaged offerings.
-Utilize your expertise and market knowledge in premium video and sponsorships products tailored for brand advertisers to craft short and long-term strategies.
-Analyze market trends and the competitive landscape to influence advertisers, agencies, and cross-functional partners positively.
-Define clear go-to-market strategies for TikTok's suite global sponsorship programs, ensuring effective communication of value propositions to the market.
-Partner closely with the sales team to understand market needs and inform product development direction.
-Work closely with Partnerships, Product, Sales, and Marketing leadership to set long-term objectives and develop go-to-market strategies.
-Collaborate with cross-functional teams to execute regional strategies, programs, and initiatives effectively.
-Develop a deep understanding of TikTok's video advertising products, content partnerships, advertising systems, operational processes, and measurement products. Leverage these insights to achieve customer goals and enhance product offerings.

Qualifications

Minimum Qualifications:
-Currently pursuing a full time MBA or related discipline
-Product marketing or product management experience with premium video ads or custom programs
-Experience in the digital advertising industry, preferably at a platform or media company

Preferred Qualifications:
-Knowledge of brand advertising objectives and experience in developing compelling solutions across industries.
-Proficiency in product, sales, and marketing processes, from alpha testing to full launch.
-Ability to craft compelling multi-product narratives and simplify marketing messaging for global and vertical audiences.
-Strategic mindset with the capacity to drive large, complex go-to-market initiatives and challenge conventional thinking.
-Commercial acumen with experience building business cases using market research and analysis.
-Excellent communication, organizational, and analytical skill

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2