Social Media Manager

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you.

Summary

The Social Media Manager serves the North American marketing and communications team as: 1) the creator of social media content with an emphasis on the creation of engaging video content; 2) distributor of content across all social media channels; 3) community manager who serves as the primary point of contact with our social media followers as well as technology solution early adopters such as SAM, BOOST, E3 Connect, and Captium users. With insights from the broader marketing team, the Social Media Manager's primary objective is to "amplify the story" of IDEX's family of brands and then engage with social media followers as they interact with that content. Based on targeted growth initiatives that align with the business goals, the Social Media Manager is the primary champion of social funnel marketing; expanding the reach of IDEX's social content, funneling visitors to IDEX's websites, and nurturing those prospects into becoming leads.

Responsibilities

• Planning and Collaboration
• Manages and oversees all social media content.
• Ensures that the broader IDEX Fire & Safety marketing and content strategy is properly implemented on social media channels.
• Plans, develops, implements, and manages IDEX Fire and Safety Group's social media strategy to increase online presence, improve marketing efforts, increase brand awareness, and subsequently increase sales.
• Creates and manages the social media content calendar and specific calendar items for each brand.
• Participates in visual design strategies and supports the development of brand identity and promotional strategies.
• Keeps current with the latest social media's best practices, technologies, and trends.
• Identifies opportunities where social media could best be adapted as technology evolves and where activity needs to be adjusted.
• Collaborates with other departments such as: product management, sales, engineering, finance, and operations teams (as needed).
• Creation and Production
• Serves as a copywriter of social media content; should be comfortable writing social posts that are as short as 140 characters or blogs over 200 words.
• Ensures that the brand voice remains consistent with broader marketing and the brand tone is appropriately applied to each individual social channel; must ensure that social content is relevant and appealing to each target audience.
• Management
• Works with other marketing team members and designers to ensure content is informative and appealing.
• Serves as primary point of contact for engagement with customers, target audience; replies to direct messages and posts (as needed).
• Educates and informs IDEX Fire & Safety employees on how they can help amplify social media posts, etc.
• Manages outside resources such as: Graphic designers, photographers, video production, etc.
• Measurement
• Defines the most important social media key performance indicators (in collaboration with the Director of Marketing, Digital Marketing Manager, and Integrated Marketing Manager.
• Measures the success of all social media campaigns by being able to dig into the data, assist with analyzing the data, and draw actionable insights (in conjunction with the Digital Marketing Manager and Integrated Marketing Manager).
• Other roles and responsibilities as assigned.
• Travel required up to 50% of the time.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or other related field of study and 5 years related experience is preferred; or equivalent combination of education and experience in a B2B environment.
• Must demonstrate a keen interest and competency in social media marketing and video production.
• Proficiency with video/audio production and post production editing
• Proficiency with web-based project management software
• Proficiency in MS Office: Outlook, Teams, etc, is a plus
• Must demonstrate exceptional communication skills, both in written and verbal form, particularly with an emphasis on social media posts; new creative ideas; determining and communicating the scope of video production projects; and social media community management.
• Working within a tech-related field, particularly new product technology, is a plus.
• Highly knowledgeable regarding video production best practices.
• Excellent collaboration and communication skills are vitally necessary.
• Experience working in manufactured product related fields is a plus.

Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?

IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at lfcareers@idexcorp.com for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.

Job Family: Marketing

Business Unit: Hale