Marketing&Business Development

1.0 FTE, 8 Hour Day Shift

At Stanford Children's Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.

Job Summary

This paragraph summarizes the general nature, level and purpose of the job.

A seasoned web professional is accountable for crafting web pages for Stanford Medicine Children's Health's public portal and blog environments, ensuring adherence to content standards, web norms, and accessibility criteria using Stanford Medicine Children's Health's digital tools such as Adobe Experience Manager (AEM), Adobe Digital Asset Manager (DAM), and WordPress. Within the Web marketing team, the web producer addresses user and departmental requests via the Project Intake Tool, while also creating and updating content, images, and videos across Stanford Medicine Children's Health's heavily visited web platforms. They maintain the functionality of templated designs and incorporate SEO, UX, and UI best practices. Effective communication with stakeholders regarding project specifications, progress, and statuses is integral to their daily responsibilities. This role demands comprehensive website expertise coupled with robust marketing technology and analytical abilities to support Stanford Medicine Children's Health's marketing and communication strategies.

Essential Functions

The essential functions listed are typical examples of work performed by positions in this job classification. They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Employees may also perform other duties as assigned.

Employees must abide by all Joint Commission Requirements including but not limited to sensitivity to cultural diversity, patient care, patient rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.

Must perform all duties and responsibilities in accordance with the hospital's policies and procedures, including its Service Standards and its Code of Conduct.

• Creates, updates, and publishes web content within Adobe Experience Manager (AEM), Adobe Digital Asset Manager (DAM) and WordPress from final web-ready content delivered by stakeholders and content owners, within existing design and content editorial guidelines.
• Collaborate with development teams to discuss, analyze, or resolve usability issues.
• Develop and sustaining on-going close relationships with designers and developers to ensure competitive bidding for all new projects.
• Develop cross-functional relationships with decision-makers to ensure web content accurately and effectively reflects the organization and its positioning.
• Identify, evaluate and report on web site potential to improve customer satisfaction.
• Manage the review and approval process to ensure appropriate approvals of all projects including compliance with department, hospital, and University quality policies.
• Produce relevant statistics and reports that reflect progress against plans.
• Review the quality of materials: including punctuation, spelling, grammar, tone, and voice, and branding requirements.
• Test new functions or upgrades and monitor status on outstanding issues, projects.
• Use the content management system, to enter content and create appropriate page layouts, relationships and navigational elements.
• Create and modify web graphics as needed.

Minimum Qualifications

Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.

Education: Bachelor's degree in a work-related discipline/field from an accredited college or university.

Experience: Three (3) years of progressively responsible and directly related work experience.

License/Certification: None required.

Knowledge, Skills, & Abilities

These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.

• Ability to communicate effectively, both orally and in writing.
• Ability to foster effective working relationships and build consensus.
• Ability to hand code HTML.
• Ability to plan, organize, prioritize, work independently and meet deadlines.
• Strong attention to detail.
• Knowledge of computer systems and software used in functional area.
• Knowledge of product development life cycle, Web platform development, page creation and editing software, product marketing and customer service.
• Familiarity of web marketing and SEO best practices.
• Familiarity with web graphic software such as Adobe Photoshop.
• Knowledge of page creation within Content Management Systems (CMS).
• Knowledge of the Internet, new media, and underlying technologies.

Physical Requirements and Working Conditions

The Physical Requirements and Working Conditions in which the job is typically performed are available from the Occupational Health Department. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.

Pay Range

Compensation is based on the level and requirements of the role.

Salary within our ranges may also be determined by your education, experience, knowledge, skills, location, and abilities, as required by the role, as well as internal equity and alignment with market data.

Typically, new team members join at the minimum to mid salary range.

Minimum to Midpoint Range (1.0 FTE): $79,456.00 to $105,300.00

Equal Opportunity Employer

L ucile Packard Children's Hospital Stanford strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, LPCH does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements, and where applicable, in compliance with the San Francisco Fair Chance Ordinance.