Creator Growth Manager Graduate (TikTok LIVE-AMS) - 2025 Start (BS/MS)

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The US TikTok LIVE Partnerships Operations team is dedicated to managing and enhancing the operations of TikTok's LIVE business across the US and CA markets. We collaborate closely with both Creators and Creator Network partners to achieve our mission. Our commitments include:
- Delivering Interactive Experiences: Providing users with engaging and interactive live experiences on TikTok.
- Supporting Creators: Assisting creators in delivering captivating live content and helping them monetize their efforts through live streaming.
- Fostering Partnerships: Working with Creator Network partners to develop mutually beneficial business opportunities and partnerships.
By focusing on these areas, we aim to elevate the overall live experience for users, empower creators, and build strong, sustainable partnerships within the creator community.

We are looking for talented individuals to join our team in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2025.

Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Develop deep understanding of the LIVE Streaming creator ecosystem and competitive landscape. Understand the best practices to grow creators/verticals at different stages, and key challenges that need to be tackled.
- Source, acquire, and onboard top creators by developing customized/personalized approaches
- Identify high potential and top creators through systematic operational approach and develop targeted growth coaching and support (stream shadow, daily check-in/feedback, exposure opportunities etc.), build trust and help them achieve impactful improvement in overall content quality, revenue, viewership, and followership
- Drive scaled creator management planning and executions to help individual creator roster to achieve overall incremental growth through group email and discord
- Initiate monthly targeted campaign/challenges/incentive mechanisms in collaboration with COE (Center of Excellence) and Campaign/Content team, with clear creator growth goal setting, process and results tracking
- Lead the weekly creator progress data review and reporting within respective creator tier management teams, derive strong insights from both quantitative and qualitative perspectives, develop action plans and follow-through
- Head the optimization of existing creator operations SOP and propose new operational plans targeting emergent pain points and inefficiencies
- Grow top creators into breakout level, exceptional in either revenue or great content with high followership and high stream hours, to optimize LIVE and influence the ecosystem
- Drive monthly showcase creator content example collection process and summary, integrating into creator growth playbooks to inspire content creation in collaboration with COE

Qualifications

Minimum Qualifications:
- Bachelor's degree or above
- Validated track record in creator or sales growth strategy planning, implementation, and business results delivery
- Experienced communicator in negotiation and deal making
- Good understanding of the intricacies of 1 to 1 and 1 to many creator management relationships, and able to strategize between the two
- Strategic thinker with ability to identify and categorize problems, and develop structured solution approaches with clear priorities
- Passionate and driven doer who leans to creators and to day to day operations, with the ability to multitask in fast-paced and often ambiguous environments
- Strong in business data review, dashboard reading, and driving quantitative and qualitative insights with critical root-cause analysis
- Demonstrated leadership capabilities in coaching members and driving projects with XFN teams

Preferred Qualifications:
- Experience in e-commerce agency or social influencer agency, will be a plus
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on driving business parameters forward
- Experience in the live streaming space and understanding of live streaming trends

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2