Director of Marketing

Title: Director of Marketing

Agency: Southwest Virginia Community College

Location: Tazewell - 185

FLSA: Exempt

Hiring Range: $42,905 to $60,000

Full Time or Part Time: Full Time

Additional Detail

Job Description:

Southwest Virginia Community College, as a comprehensive institution of higher education, dedicates its services to area citizens. Believing that each person should be given an opportunity for continuing personal and intellectual development, the College assumes responsibility as a catalyst in the life of the individual and the community. Southwest provides citizens the means for improving skills, expanding knowledge, as well as cultural aesthetic and global awareness, and encouraging economic development and responsible citizenship.

Southwest is seeking an individual to work alongside and under the supervision of the Vice President of Institutional Advancement to serve as the Director of Marketing. This position serves the College by using a broad marketing and communications mix to shape opinion, make contacts, open channels of communication and facilitate understanding of the College, in order to ensure an aggressive share of the market. The position brings additional value by directing the development of the College brand through its support of the institution's goals and objectives through a variety of media channels and communication strategies. Working closely with the College's administrative team and other internal stakeholders, the Director of Marketing will ensure the direction of Southwest's communication efforts is in line with the College's mission, vision, values, and goals.

This position requires a one-year probationary period for both new hires and transfers.

Minimum Qualifications:

• Exceptional people skills
• Exceptional writing and verbal skills
• Proven ability to work independently and on multiple projects simultaneously
• Proficient in a number of relevant software programs (such as Adobe Creative Cloud or Affinity, Salesforce CRM)
• Experienced in the development of advertising campaigns
• Marketing & research experience
• Proven ability to initiate and sustain media relationships
• Understanding and proficiency in developing news media content, photography, videography, and other creative media.
• Solid experience with traditional and digital marketing campaigns.
• Experience in a related field
• Comprehensive communications experience

Preferred Qualifications:

• Experience in a higher education setting