Marketing Manager (Public Information Officer 2 - PN 20071945) HYBRID

What You'll Do:

• Plans and administers the Ohio Department of Health's (ODH) strategic communications, marketing and outreach efforts and services related to campaigns/measurement as an official spokesperson for the agency.
• Works closely with the chief of the Office of Communications and ODH leadership to formulate and implement communications campaigns with emphasis on public relations and key stakeholder outreach.
• Monitors communications efforts to support the agency's awareness objectives and to enhance the Ohioans knowledge of public health campaigns in Ohio.
• Advises the Communications chief and other executive team members on marketing and branding best practices, strategies and tactics.
• Formulates and implements communication plans that support the agency's priorities and overall strategic plan.
• Builds communications campaigns and targets key stakeholders to build understanding and support for the role of public health throughout Ohio.
• Works with the chief of Communications and the executive team to provide corporate leadership and a communication perspective on the broader communications strategies and policies of ODH.
• Advises assigned public information and electronic design staff on overall marketing strategy and guidance.
• Works with creative services manager on the design and production of visual materials/graphics and audio-visual materials used to promote ODH and its programs.
• Establishes strong relationships with contract vendors to execute marketing objectives.
• Works with Department of Administrative Services (DAS) to manage the Request for Proposal (RFP) process to facilitate contract opportunities.
• Develops collaborative working relationships with various programs within ODH so that staff with external-facing roles are able both to relay the communications strategy and serve as effective ambassadors for agreed messages.
• Champions effective branding of ODH to ensure a coordinated approach across the organization and in printed publications, the website and the intranet.
• As directed, serves as the office lead in the absence of the office chief.

Additional Duties:

• Advises and consults with agency director and staff to develop and implement strategies for analyzing and evaluating current health program outreach and education efforts for ODH communications campaigns/measurement including advertising buys.
• Provides input to supervisor regarding changes to existing methods and/or the identification of new methods for promotion of the department's programs/public health messages.
• Works in conjunction with other areas of the department to develop innovative methods for strengthening communication among all ODH bureaus/offices and between ODH and local health departments.
• Manages internal communications to employees.
• Develops and presents information and educational displays, programs, materials and/or speeches to media and other stakeholders regarding public health communications campaigns/measurement.
• As assigned, responds to requests for information, speeches and presentations regarding public health information.
• Represents the chief of the Office of Communications and the department in meetings and contacts with various parties to promote ODH communications campaigns/measurement and public health messages.
• Coordinates arrangements with media staff and stakeholders and evaluates development, preparation & dissemination of public information relative to public health campaigns/measurement.

Unusual working conditions OR Unclassified details:

This position is unclassified in accordance with ORC 124.11 (A) (9).

At the State of Ohio, we take care of the team that cares for Ohioans. We provide a variety of quality, competitive benefits to eligible full-time and part-time employees*. For a list of all the State of Ohio Benefits, visit our Total Rewards website ! Our benefits package includes:

• Medical Coverage
• Free Dental, Vision and Basic Life Insurance premiums after completion of eligibility period
• Paid time off, including vacation, personal, sick leave and 11 paid holidays per year
• Childbirth, Adoption, and Foster Care leave
• Education and Development Opportunities (Employee Development Funds, Public Service Loan Forgiveness, and more)
• Public Retirement Systems ( such as OPERS, STRS, SERS, and HPRS ) & Optional Deferred Compensation ( Ohio Deferred Compensation )

*Benefits eligibility is dependent on a number of factors. The Agency Contact listed above will be able to provide specific benefits information for this position.

Qualifications

• 36 mos. exp. in field of journalism or communication dealing in public multi-media techniques & relations, public speaking, news writing, reporting & editing or technical report translation & communication dealing in public meetings
• valid driver's license.

-Or

• Completion of undergraduate core program in journalism or communication
• 12 mos. exp. in public multi-media techniques & relations in field of journalism or communication
• valid driver's license.

-Or

• 12 mos. exp. as Public Information Officer 1, 64421
• valid driver's license.

-Or

• Equivalent of Minimum Class Qualifications For Employment noted above.

Job Skills: Communications

Technical Skills: Marketing, Graphic Arts, Management, Social Media Management

Professional Skills: Written Communications, Strategic Thinking, Creativity