Product Manager MBA Intern (Web Ads and Open-Loop E-Commerce) - 2025 Summer (MBA)

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
TikTok is shaping the future of advertising and e-commerce on one of the world's leading platforms. The TikTok Web Ads and Open-Loop E-Commerce team, part of the TikTok Monetization Product organization, is looking for a Intern, dedicated to building innovative advertising products for web ads and travel and entertainment clients. Our vision is to make TikTok the world-class platform for advertisers within these verticals by designing product solutions that drive their business growth within TikTok.

We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. This Internship Program runs for 12 weeks beginning in May/June 2025. Successful candidates must be able to commit to one of the following summer internship start dates below:
Monday, May 12
Monday, May 19
Tuesday May 27 (Memorial Day May 26)
Monday, June 9
Monday, June 23

We will prioritize candidates who are able to commit to these start dates. Please state your availability clearly in your resume (Start date, End date).

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities
- Drive revenue growth and ensure advertiser satisfaction for web ads and travel and entertainment clients on TikTok by developing highly scalable machine learning products.
- Collaborate with cross-functional teams to design and implement end-to-end solutions, from product conception to launch and ongoing optimization.
- Analyze business challenges, identify client pain points, and prioritize product features that enhance advertiser activation, retention, and ARPA (average revenue per advertiser).
- Lead the development of ad solutions that prioritize product-matching strategies for delivering superior returns on ad spend (ROAS) to clients.
- Ensure compliance with user privacy regulations and promote responsible use of advertising signals.
- Partner closely with Targeting, Attribution, Optimization, Insights, and other teams to leverage signals and enhance advertising performance products.

Qualifications

Minimum Qualifications:
-Currently pursuing a full time MBA or related discipline.
-Have a basic understanding of the advertising system, good data sense and high abstract ability, and attention to detail.
Preferred Qualifications:
- Experience in marketing, advertising products, or relevant industry solutions.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2