Product Marketing Manager, Mixed Reality Devices Go-To-Market
Burlingame, California
Employer: Meta
Industry:
Salary: Competitive
Job type: Full-Time
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. This person will be responsible for leading new product development and go-to-market (GTM) launches as part of the MR Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, analytical acumen, and product launch experience; ideally having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Product Marketing Manager, Mixed Reality Devices Go-To-Market Responsibilities
Minimum Qualifications
Preferred Qualifications
Product Marketing Manager, Mixed Reality Devices Go-To-Market Responsibilities
- Build cross-functional partnerships across adjacent product groups in order to influence hardware and software features, apps and gaming content, developer success, and metaverse initiatives
- Lead the tactical execution of go-to-market for new products by working closely with key cross-functional teams including Insights, Marketing, Sales, PR/Communications, Privacy, & Policy. Workstreams could include campaign briefs, sales pitches, demo planning, and more
- Bring strong POV to the team, informing and guiding decisions related to product value and positioning, hardware and software features, accessories, schedules, cost, and pricing
- Develop market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback to represent the customer perspective internally with product and cross-functional teams
- Collaborate with the product organization to define and influence product strategy, roadmaps and success metrics for new products to drive customer focus and product market fit
Minimum Qualifications
- BA/BS degree in marketing, business, product development, or related work experience
- 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
- Experience with developing go-to-market strategies and partnering closely with product teams
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Experience with consumer hardware or CPG products
Preferred Qualifications
- MBA or equivalent experience
- Experience in consumer electronics with a demonstrated interest in new and emerging tech
- Experience in augmented reality, virtual reality, or mixed reality
Created: 2024-07-04
Reference: 675627394633795
Country: United States
State: California
City: Burlingame
Similar jobs:
-
Principal, Go-To-Market Strategy Manager, External APIs
Intuit in Mountain View, California -
Go-to-Market Strategy Lead, Google Cloud Applications
Google in Sunnyvale, California -
Sr. Go To Market Specialist Solutions Architect - Microsoft - Media, Entertainment, Games \u0026 Sport, Media, Entertainment, Games \u0026 Sport
Amazon in Santa Monica, California💸 $138200 per year -
Head of Go-to-Market for Start-ups, Worldwide Specialist Organization, AWS Solutions \u0026 GTM Programs
Amazon in San Francisco, California💸 $174300 per year -
Go-To-Market Partner Development Manager, Core Infrastructure, AMER Industry Technology Partnership Team
Amazon in Santa Clara, California💸 $83100 per year -
Go-To-Market Partner Development Manager, Auto \u0026 Manufacturing, AMER Industry Technology Partnership Team
Amazon in San Francisco, California💸 $133200 per year -
Go-To-Market Partner Development Manager, AI/ML, AMER Industry Technology Partnership Team
Amazon in Santa Clara, California💸 $83100 per year -
Sr. Executive Assistant, President, Go-to-Market
Cisco Systems Inc in San Jose, California -
Sr. Go To Market Specialist Solutions Architect - Microsoft - Media, Entertainment, Games \u0026 Sport
Amazon in Santa Monica, California💸 $138200 per year -
Program Manager II, Geo Developer and Sustainability, Go-to-Market
Google in Mountain View, California💸 $117000 - $172000 per year -
Go-To-Market Partner Development Manager, Core Infrastructure, AMER Industry Technology Partnership Team
Amazon in Santa Clara, California💸 $83100 per year -
Cross Route-to-Market Programs Manager
Apple in Cupertino, California -
Financial Analyst - US Carrier Route-To-Market
Apple in Cupertino, California -
Go-to-Market Lead, Shop Ads - North America
TikTok in San Jose, California -
Program Manager III, Go-To-Market, Geo
Google in Mountain View, California