Recruitment Marketing and Communications Project Manager (Social Media Specialist)

Indianapolis, Indiana


Employer: Indiana University
Industry: Marketing & Communications
Salary: $65000 - $75000 per year
Job type: Full-Time

Optimizing our enrollment mix is crucial to the long-term viability of IU Indianapolis. There are several factors that influence a student's college choice, persistence, graduation and success. The Division of Enrollment Management has staff in the Office of Undergraduate Admissions, Office of Student Financial Services, Office of the Registrar, Office for Veterans and Military personnel, and Office for Enrollment Strategy and Insights, as well as other areas supporting student enrollment. The Division also oversees and provides insight for its enrollment operations for the Fort Wayne and Columbus campuses.

The Division is looking for individuals who value and embrace innovation, change and entrepreneurial mindsets and approaches in advancing the mission of IU Indianapolis.

We welcome applications from all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.

Job Summary

The Admissions Project Manager leads creative projects within the IU Indianapolis Recruitment Marketing and Communications team.

Department-Specific Responsibilities
  • Implements strategies, programs, and services in support of Enrollment Management.
  • Serves as a cross-functional leader reporting to the Director of Marketing and Communications for the Division of Enrollment Management.
  • Participates in the development and execution of comprehensive marketing plans and creative projects that achieve enrollment objectives with an emphasis on key target audiences and both internal and external constituent groups.
  • Oversees personnel and resources responsible for producing integrated communications media that support recruitment, enrollment, and potentially other Enrollment Management areas and activities.
  • Cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized multi-disciplinary team of communications and marketing professionals.
  • Creates long and short-term action plans, for execution of items supporting the admissions recruitment and marketing plan.
  • Communicates effectively with stakeholders and internal teams to ensure that all involved are kept up to date on project plans, priorities, key milestones, deliverables, deadlines and results.
  • Sets targets for milestones and adheres to deadlines.
  • Delegates tasks on projects to those best positioned to complete them.
  • Makes effective decisions when presented with multiple options to continue to move the project forward.
  • Serves as a point of contact for internal stakeholders when multiple units collaborate on a project to ensure team actions remain in synergy.
  • Communicates with leadership to keep projects aligned with admissions and recruitment goals.
  • Performs quality control on projects throughout development to maintain visual continuity and a common voice.
  • Adjusts schedules and targets on the project as priorities, needs, or financing on the project change.
  • Defines and tracks project timeline, scope, and budget.
  • Gathers requirements, deliverables, and timeframes from stakeholders to create project plans.
  • Evaluates project plans and workload; resources internal and external creative talent where appropriate.
  • Assesses and evaluates project performance metrics and results; produces clear reports to share with stakeholders.
General Responsibilities
  • Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
  • Independently corrects basic and complex grammar, spelling, punctuation, formatting, and syntax errors and performs edits that improve overall writing quality of communications and ensure alignment with university mission, strategies, objectives, and brand guidelines.
  • Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post.
  • Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
  • Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.
  • Researches industry social media trends and reports findings to manager; may make recommendations for operational efficiency.
  • May provide organizational training on social media methodology and strategy.
  • May provide guidance to Social Media Assistants or lower-level Social Media Specialists.
Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required
  • Bachelor's degree in English, communications, journalism, public relations, or related field.
WORK EXPERIENCE

Required
  • 5 years in relevant field.
Preferred
  • Experience working successfully within a complex organization.
  • Experience working in marketing and communications role(s) that support recruitment, enrollment management, and/or admissions activities.
  • Experience managing and executing across multiple communications and marketing channels and media.
  • Experience developing and implementing communications strategies successfully.
SKILLS

Required
  • Proficient communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrated time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Possesses flexibility to work in a fast paced, dynamic environment.
  • Seeks to acquire knowledge in area of specialty.
  • Highly thorough and dependable.
  • Demonstrates a high level of accuracy, even under pressure.
  • Possesses a high degree of initiative.
  • Ability to influence internal and/or external constituents.
Preferred
  • Ability to supervise creative communications and technical personnel.
  • Ability to manage complex projects with dependencies, deadlines, budgets, and outside resources.
  • Ability to initiate ideas, develop concepts, and review the effectiveness of processes to ensure professional standards and high quality.
  • Ability to work effectively and independently in a shared resources environment, where professionals are assigned, dedicated, and embedded within an area and also integrated and reporting to a centralized organization with standards, strategies, and workflows.
  • Ability to work with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
  • Demonstrates highly developed skills in communications writing and editing.
  • Highly collaborative style that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing.
  • Self-starter with the ability to work independently as well as collaboratively within a cross-functional team.
  • Demonstrated computer competency with common production software suites, such as photo editing software, email marketing tools, and analytics reporting software.
  • Ability to produce high quality deliverables with meticulous attention to detail.
  • Highly metrics-driven and results-oriented with demonstrated analytical skills.
  • Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation of high quality work.
  • Ability to perform successfully in a fast-paced, intellectually intense, and service-oriented environment.
  • Ability to adjust to changing demands and shifting priorities.
Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

IU Indianapolis

Indianapolis, Indiana

Advertised Salary

$65,000 - $75,000 per year based on education and experience.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Multiple plan options for medical insurance
  • Dental insurance
  • Health Savings Account with generous IU contribution
  • Life insurance, LTD, and AD&D options
  • Base retirement plan contribution from IU, subject to vesting
  • Additional supplemental retirement plan options
  • Tuition benefit for IU classes
  • 10 paid holidays per year
  • Generous Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (EAP)
Learn more about our benefits by reviewing our online Benefits Brochure .

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Social Media

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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Created: 2024-06-06
Reference: 310551
Country: United States
State: Indiana
City: Indianapolis
ZIP: 46218


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