Senior Product Manager - Traffic Strategy

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
The Global Product & RD team is building up core TikTok products to ensure TikTok continues a healthy growth, deliver the best product experience to all of our users, build the most attractive features to help users enjoy their time on TikTok, earn trust in privacy protection, and more.
The Global Product team is growing exponentially. The business lines are ranging from Monetization Technology, Data, Machine Learning, System, Infrastructure, AR Effects, Security Technology and more.

About the team
The Traffic structure team is responsible for solving short video content recommendation experience issues, balancing experience and business revenue, and optimizing TikTok's reputation through recommendation strategies.

Responsibilities
1. Responsible for the distribution of international (TikTok) short video content, including but not limited to cross-border traffic distribution, multi-business traffic distribution, cross-business traffic balance, etc. Based on user insights and supply-demand analysis, improve the overall traffic efficiency of the recommendation system.
2. Deeply collaborate with various businesses, understand business needs, discover key issues in the process of content publishing-content moderation-recommended traffic distribution, formulate traffic adjustment goals, and implement strategies to improve user experience.
3. Build relevant infrastructure, including but not limited to traffic problem discovery, user understanding, content understanding. Conduct complex strategy design.
4. Design an objective evaluation system and methods for strategies and goals. Complete recommendation strategy effect verification and iteration.

Qualifications

Minimum Qualifications
- Bachelor degree or above.
- 3+ years of product or strategy work experience.
- In-depth understanding of the content recommendation process and basic principles.
- Experience in strategy products such as content strategy, scheduling strategy, etc.
- Capable of creating roadmaps and operational plans.
- Ability to form data evaluation logic and metric systems.
- Communication, collaboration and project management skills.
- Overseas study or work experience preferred.

Preferred Qualifications
- Experience in product recommendation, algorithm technology, & computer science background.
- Global study or work experience.
---
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
---
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

---

#LI-Hybrid