Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The User Growth team plays a core role in the acquisition, activation, and retention of billions of users/consumers through our globally popular products such as TikTok, Resso, CapCut, Helo. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals and EDM.

Responsibilities:
1. Responsible for US consumer growth and implement content(short video/livestream) strategy related with it, both for the first time consumer and repeated consumers.
2. Familiar with content and e-commerce business, including content growth and activities organizing, consumer content hobbies in the platform.
3. Work closely with local creator ops team and user growth middle platform team, organize and coordinate projects with them, produce analysis, reviews and insights together with data analysis team.
4. Iterate insights and strategies about content growth for Growth team to drive fast growing consumer base and GMV.

Qualifications

1. Bachelor degree or above, more than 2 years experience in content operation, familiar with other platform strategy;
2. Strong ownership, commitment, responsibility for business objectives.
3. Data driven and proactive.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.com