Responsibilities

Company Overview
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. The TikTok Shop Health Category Team (SMB) is looking for a retail champion to help us build our business and drive the growth of our category. This role sits in our larger SMB team which supports social sellers, small and medium businesses, and emerging brands.

Role Overview
We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Category Manager - Health (SMB) role is responsible for scaling a book of small and mid-sized merchant partners and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities
- Develop the overall Health category growth strategy - define goals, identify opportunities across brands, segments, and trends, and lead commercial operations
- Hire and develop a strong team of Home & Living category managers and coach the team in setting short and long-term goals, growth milestones, and tracking performance towards merchant and sales objectives
- Coach and lead the category management team to grow their brands through rigorous business operation, creative content, and campaigns, and by leveraging the TikTok platform
- Guide Category Managers on consultative, client-centric selling and best-in-class presentations, and develop Category Managers for career growth and industry expertise
- Consult with and advise senior Brand leaders on TikTok Shop's value proposition, how it can drive their brand strategy, and create partnerships at scale
- Partner with cross-functional subject matter experts to develop, identify, and implement effective merchant content and merchandising programs

Qualifications

Required Qualifications:
- 5 years experience in e-commerce or digital-led Retail in Brand-driven categories
- 3+ years of experience as a people manager
- Track record of delivering & exceeding sales, GMV, or other commercial goals
- Experience leading business development, partnerships, or sales at senior leadership levels
- Experience hiring & developing talent and operating high-performing commercial teams

Preferred Qualifications:
- A combination of experience on both the platform/retail side and the Brand/Merchant side
- Experience with TikTok or other content-driven platforms or content-based commerce on either brand or platform side
- Ability to recruit and retain top talent
- Strong network and connections with brands, retailers, and sellers is a plus
- MBA

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2