Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our marketing campaign team. Together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.

In this position, you will be involved in TikTok Shop's marketing campaigns targeting top brands in the US, starting from scratch. Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:
-Assist in conceptualizing, developing, and executing Marketing IP campaigns (joint marketing campaigns for single brands) , including but not limited to seller IP (such as Super Brand Day), user IP, creator IP, etc
-Collaborate and coordinate across stakeholders, including internal account managers, user research, creator managers, and other cross-functional teams (such as marketing teams, public relations, graphic designers, product teams, R&D teams, etc.) to create and optimize activities.
-Conduct data analysis on activity performance (including targeting orders and GMV goals) and provide ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations to improve IP performance.
-Keep abreast of trends on social media, e-Commerce, digital marketing and industry developments, and leverage trends and developments to optimize IP campaigns.

Qualifications

Qualifications:
-2-5 years of experience in e-commerce campaigns or category marketing, familiar with local e-commerce platform marketing campaigns in the US
-Excellent writing skills, planning, copywriting, live content planning or editing experience, or marketing planning experience in large companies
-Sharp user product awareness, familiar with strong interactive products such as TikTok and Instagram both domestically and internationally, enjoys understanding and accepting new things, has a wide range of interests, and is sensitive to trendy topics
-Strong execution, communication, and stress resistance abilities, able to quickly achieve results
-Excellent communication and resource integration skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.com.