TikTok Shop - Product Manager, US Shopping Center User Growth

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
Part of the Global E-commerce team, we are looking for business talents to drive the growth for TikTok Shop's newest e-commerce feature - TikTok Shop Shopping Center.
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions and a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

Responsibilities:
1. Be responsible for user growth of TikTok shoptab user growth and the sustained and rapid expansion of its user base;
2. Oriented by the goal of user growth, through data analysis and user research, define the core direction and ways of product growth;
3. Explore the motivations and demands of different scenarios and different groups of users, and conduct targeted, precise and effective product design to increase user conversion;
4. Have strong promotion ability, coordinate resources in all directions, link up teams such as product research and development to implement actions, and be responsible for the result.

Qualifications

Minimum Qualifications:
- Excellent logical and structural thinking, good data analysis and problem-solving skills;
- Have a good user perspective and product design ability, be able to deeply understand user needs and ensure user shopping experience;
- Goal-oriented, excellent communication skills and cross-team collaboration skills.

Preferred Qualifications:
- Bachelor degree or above, 5 years or more work experience, and e-commerce user growth / strategy product experience is preferred;

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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