TikTok Shop - Senior Strategy & Analytics Associate, Beauty

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

Key Responsibilities:
- Spearhead studies in the Beauty Category. Ensure a nuanced understanding of specific market dynamics and potential opportunities.
- Conduct thorough market segmentation research, delving into the intricacies and value drivers of each business segment.
- Ensure a thorough understanding of the industry landscape, including cross-category and category-specific competitors and key drivers of their business performance.

Qualifications

Minimum Qualifications
- 5 years experience of strategic and analytical experience at leading management consulting firm and/or tech/ecommerce companies.
- Excellent analytical skills and problem-solving capabilities.
- Experience in benchmarking, market research, competitor analysis, and GTM strategy.
- Strong communication skills and can effectively handle cross-functional collaboration.
- Strong ownership mentality and desire to work closely with business teams - take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement.

Preferred Qualifications
- Experience with strategic analysis toolkits such as structuring analytical issue trees, designing and conducting expert interviews, conducting data analysis, etc
-Experience in GTM, consumer engagement, and merchandising strategies for Beauty/BPC, Fashion, Pre-owned/Collectibles, Food/Beverage/Health, Consumer Electronics, Pet, Baby/Children, and/or Books/Publishing categories - preferably in 3P / marketplace environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2