TikTok Shop - Program Manager, Personal Care

Responsibilities

Company Overview
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. For years, TikTok has played a central role in the shopping journey for the Personal Care category with #TikTokMadeMeBuyIt. The TikTok Shop Personal Care business is looking for a passionate retail & marketplace champion to help us build our business and deliver exponential growth!

Role Overview
We are looking for an E-commerce industry expert as a Program Manager who will be responsible for Campaigns and special initiatives for TikTok Shop Personal Care. This role will be responsible for ensuring successful delivery of business goals, effective cross-functional execution, and raising the bar for program management and execution.
As a Program Manager, you will be working closely with our account management, marketing and operation teams to ensure the successful end-to-end execution of new and existing campaigns and initiatives. This includes working on major events like Black Friday, Holiday, and Personal Care-specific themes and events. You are also responsible for driving our automation and technology together with our developer teams and deals managers, making processes more efficient and simple.

Responsibilities:
• Develop, own, and manage Personal Care Campaigns plan & execution - partnering with Category Leaders, Category Manager and central Campaigns team to facilitate the right seller participation, assortment selection, deal strategy, and optimal use of traffic & visibility levers
• Manage execution to deliver an appealing experience for shoppers, partner well with sellers, but also land strong Creator activation as part of campaign program management
• Lead roadmap for platform campaigns (like Black Friday Sales), effectively prioritize business and product opportunities from a wide range of inputs, and ensure alignment with all stakeholders.
• Design suitable campaign events from user-end and business perspectives and lead projects to identify improvement levers (e.g. traffic, pricing, selection, etc.)
• Improve existing processes and initiate new tools/processes to drive automation for our campaigns and offerings.
• Ongoing campaign selection quality checks and identification of optimization potential for our customers across teams.
• Performance analysis of current and past campaigns, driving action plans and reporting to senior leadership
• Support the end-to-end execution of platform campaigns, working closely with different stakeholders to pre-empt and resolve issues.

Qualifications

Minimum Qualifications:
- BS/BA degree or equivalent years of experience.
- 5+ years of performance marketing or campaign management in e-commerce or retail environment
- Stakeholder and project management skills, ability to prioritize and make decisions after considering short/long term business goals.

Preferred qualification
-Previous experience working on campaign tools and/or working on major campaigns (eg Black Friday, Holiday sales).
Experience building, executing and scaling cross-functional marketing programs.
-Previous experience working with sellers and brands, strong interest in retail is a plus.
- Familiarity with social commerce and/or live shopping.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2