TikTok Shop - Shopping Center Campaign Operations

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
Part of the Global E-commerce team, we are looking for business talents to drive the growth for TikTok Shop's newest e-commerce feature - TikTok Shop Shopping Center.
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions and a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

Responsibilities
In this role, we are looking for a detail-oriented, analytical, problem solver to:
1. Campaign Planning and Execution: work with other team members to create comprehensive campaign strategies, including promotion strategy, campaign assortment plan, traffic and marketing plan, etc, in order to drive incremental GMV through thoughtful integration of product assortment and user promotions within TikTok US shopping center. Responsible for executions and providing operational support during each campaign period to ensure customer experience.
2. Data Analysis: Monitoring campaign performance to proactively identify risks, and leveraging creative problem solving to resolve effectively while delivering to goals. Evaluate performance and indicators to identify the penetration targets required in order to deliver campaign goals based on different mechanisms.
3. Market Research: be sensitive to market dynamics, conduct competitor research and provide insights to inform strategy planning and decision making.

Qualifications

1. Demonstrated success in developing and implementing operational strategies that have driven significant sales growth and improved customer engagement in an e-commerce space.
2. Strong data analytical skills, clear logical thinking and good self-drive. Adept at creative problem-solving and adaptable to ambiguity, shifting approaches or priorities.
3. Good project management skills and able to effectively communicate across different audiences and stakeholder groups and drive key decision alignment.

Preferred Qualifications
1. Bachelor's Degree: A bachelor's degree, 3+ years of e-commerce work experience

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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