TikTok Shop - Business Development Lead - Food and Beverage

Responsibilities

Company Overview
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. For years, TikTok has played a central role in the shopping journey with #TikTokMadeMeBuyIt. Consumables is one of the most influential & fastest-growing categories at TikTok Shop, and we are looking for an ambitious and pragmatic Business Development Leader to step-change the pace of brand & seller acquisition to accelerate Category growth.

About the Role
The Business Development Lead - Consumables is responsible for leading a team of Business Development talents to craft a highly productive pipeline, managing outreach volume & yield, onboarding high-potential brands & sellers, to help us build a credible, differentiated, and trend-driven Consumables business. You will work closely with a team of category managers, creator specialists, technical and non-technical cross-functional partners to pitch, educate, and onboard Consumable sellers onto TikTok Shop.

Responsibilities
- Partner with Category leadership to identify and prioritize the highest-potential Consumables sellers to join TikTok Shop, and lead the business development process end to end
- Build a business development engine, process, measurement, and best practices to deliver high volume seller acquisition for the business
- Generate, curate, and continually advance a pipeline of qualified prospects based on opportunity size, readiness for platform, creators, and customers, and ability to execute content commerce, and deliver on business development goals to grow the category
- Deeply understand the TikTok category space and target brands, and conceptualize effective pitch materials and processes to deliver the right outcomes with brands
- Partner with internal cross-functional teams to help brands navigate onboarding & integration, and optimize the process so that your business development pipeline progresses at speed, and delivers growth for the sellers
- Develop reporting, analysis, and measurement that monitors and optimizes seller onboarding.
- Collaborate and partner with internal cross-functional teams to coordinate resources and drive seller acquisition results

Qualifications

Minimum Qualifications:
- 5+ years experience in business development, vendor acquisition, or sales for retailer, marketplace, or ecommerce platform
- 5+ years experience working with consumables sellers
- 3+ years experience leading teams
- Experience engaging with and influencing executive leadership in B2B settings and negotiating the right business development outcomes
- Experience managing a scalable process to meet monthly and quarterly OKRs, and the analytical and problem-solving ability to improve the process to support business growth

Preferred Qualifications
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2