Web Operations Manager

Job Summary:
At the School of Human Ecology our mission is to make life better for children, families, consumers and communities by using a human-centric problem-solving approach. Our collective work benefits the world.

Reporting to the Associate Dean of Advancement and Communications, the Web Operations Manager will be responsible for website performance, administration and management by collaborating with unit team members and project owners. The Web Operations Manager is expected to work independently to provide consultation to internal stakeholders on topics such as, but not limited to, engagement with web presence and email marketing tools for prospective students and other strategic audiences. This position will work independently and collaboratively with stakeholders across all areas of the school.

This position:
- Evaluates target audience behaviors and web performance for marketing efforts, captures & measures data points, and implements updates that align with key student recruitment and strategic goals.
- Creates journey maps, wireframes, storyboards, outlines, or other tools that help guide project owners through project iterations.
- Manages and maintains consistent functionality of our websites through audits, conducting gap analysis, establishing regular and ongoing `health check' processes & procedures
- Works closely with team members, content creators, and project owners to understand goals/needs/requirements; implements website changes, enhancements, and optimizations.
- Collaborates with peers and colleagues to test and enhance the overall user experience, ensuring that websites are intuitive and meet user needs.
- Develop SEO strategies and best practices to improve search engine visibility and drive key organic traffic to our websites.
- Holds primary responsibility for managing schedules and building email communications on our platform (e.g. Eloqua) monitoring campaign performance, collaborating with team members to meet goals.
- Coordinates, evaluates, and executes timely content updates, responsible for making sure all website elements, including forms, links, and multimedia, are functional and error-free.
- Ensures content meets style guide, editorial, and accessibility guidelines and follows the UW-Madison/School of Human Ecology brand voice and tone.
Responsibilities: Leads and participates in the design, development, implementation, maintenance, and support of websites. Serves as a subject matter expert, consultant, and main point of contact to internal and external stakeholders regarding website support.

• 20% Plans, implements, manages, monitors, and upgrades the unit's websites including intranets
• 15% Ensures website functionality and maintains existing website operation including implementing the content management system (CMS), making content updates, conducting content audits, and updating computer programming languages which may include HTML, CSS, and JavaScript
• 10% Responds and troubleshoots website issues
• 5% Ensures website quality, efficiency, and compliance with accessibility, security, privacy, and other university requirements and laws
• 25% Strategizes ways to improve the user experience of the website and manages information architecture strategy
• 20% Monitors web traffic and website performance, and assesses performance to optimize the website and to identify, prevent, and resolve issues
• 5% Collaborates with others to ensure that the website aligns with brand strategy and meets the unit's standards

Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Preferred
Bachelor's Degree in computer science, web development, or a related field
Qualifications:
The School of Human Ecology is seeking an experienced web operations manager with a creative and strategic mindset to join the Advancement and Communications team.

Required Qualifications:
- 5+ years of experience in web operations, front-end development, or a related role.
- Professional experience with a content management system (CMS); WordPress is preferred
- Knowledge of and experience implementing the Web Content Accessibility Guidelines (WCAG)
- Proven experience with measurement tools such as Google Analytics, Google Search Console, and SEO concepts
- Knowledge of and experience with UX best practices, methodologies and tools including user research and testing, tracking, and measurement.
- Excellent project management and collaboration skills to work effectively with cross-functional teams.
- Extensive knowledge of web development technologies, including HTML, CSS, JavaScript, PHP, and responsive design, with a strong focus on digital accessibility and progressive enhancement.
- Demonstrated ability to be self-directed and work both independently and collaboratively, handling multiple priorities and tight deadlines.

Preferred Qualifications:
- Familiarity with email marketing platforms, Eloqua is preferred
Work Type:
Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. For this position, up to 2 days/week may be remote.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $85,000 ANNUAL (12 months)
Depending on Qualifications
The starting annual salary for this position is listed as $85,000 but is negotiable based on experience and qualifications. Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.
Additional Information:
SCHOOL OF HUMAN ECOLOGY: The mission of the School of Human Ecology is to understand the complex relationships and interdependence among individuals, groups and families, and to focus on quality-of-life issues through research, creative innovation, education, and outreach. The School has four academic departments (Civil Society and Community Studies, Consumer Science, Design Studies, and Human Development & Family Studies) with a collective undergraduate enrollment of 2,100 students, and 100 graduate students. See https://humanecology.wisc.edu/

UW-MADISON: The University of Wisconsin-Madison has a strong reputation as a research university and for producing research that improves people's lives. The University consistently ranks among the top 6 institutions in national research expenditures. In 2015, the University received a community engagement award from the Carnegie Foundation for its commitment to deeply engaging with local, regional, national, and global communities. It is a land-grant institution with an enrollment of about 43,000 students. Madison (pop. 243,000) is the state capital and combines the culture of a large urban area with the comfort of a small city. See http://wisc.edu
How to Apply:
Please click on the "Apply Now" button to start the application process.

We are eager to learn more about how your experience may align with this position. Please submit a cover letter referring to your related work experience and a resume detailing your educational and professional background. The application reviewers will be relying on written application materials to determine who may advance to preliminary interviews. You will also be asked to provide contact information for three references within the application.

References may be contacted for all finalists and will not be contacted without prior notification to the candidate.
Contact:
Lizzie Druke
edruke@wisc.edu
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Web Operations Manager(IT102)
Department(s):
A27-SCHOOL OF HUMAN ECOLOGY/DEAN'S OFFICE
Employment Class:
Academic Staff-Renewable
Job Number:
304238-AS