Business Development Specialist

Reporting into the Regional Director of Distribution, you will assist Red Bull in expanding product availability through conducting audits, capturing in-store insights and supporting the implementation of changes in-store with the objective of increasing visibility of our brand resulting in sales growth. Your main priority is capturing information on the current state of your territory through our audit process, and then developing accounts across all the segments of business.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  ACCOUNT AUDITING
  
  
  Conduct daily account audits, including an examination of a store's current beverage situation to assess overall state of business, whether we are being sold, and future potential
  
  Capture insights including beverage availability, energy drink availability, current means of distribution, product sourcing (if/where the account is purchasing Red Bull from)/pricing, distribution preferences and any potential gaps or challenge)
  
  Create a clear view of a store's operations, allowing us to make decisions that can enhance performance. Information capture will help reconcile our existing account base, understand market conditions and dynamics, and inform future business cases
  
  Provide insights and help identify areas where improvements can be made, such as optimizing SKU availability or cold equipment
  
  Follow-up with stores to ensure implementation of changes
• 
  
  IDENTIFY BUSINESS OPPORTUNITIES
  
  
  You will provide feedback and recommendations to the leadership team on competitive threats and business opportunities, along with completion of all necessary administrative tasks.
  
  You will use audit tools to report in-store metrics.
  
  Perform tasks assigned by management, capturing alternate routes to market for future distribution agreements, and working locally to close and expedite distribution will be critical to the success of this role.
• 
  
  CUSTOMER PROSPECTING
  
  
  You will be responsible for a specific account base within a defined geography that is comprised of traditional On Premise and Off Premise stores and Non Traditional stores.
  
  You will develop quality relationships with new customers on assigned routes and ensuring premium in-outlet execution according to the channel and segment strategy.
  
  You will improve execution standards by focusing on the right product assortment availability.
• 
  
  FIELD WORK
  
  
  Account Visits based on Routing
  
  Survey Completion
  
  Follow up appointments
  
  Cold Call visits - visit stores off route (opportunity)
  
  Asset tagging through PAT app
• 
  
  PRIORITIES
  
  
  Thoroughly complete audit in assigned territory
  
  Increase SKU availability: Core 4 (ED, SF, Sea Blue, Yellow)
  
  Secure competitive pricing using SRPs and EDLPs
  
  Increase in store execution and brand visibility
  
  Goals include: weekly calls completed, new accounts opened, new points of Distribution secured, Core stores secured with ED/SF, chilled availability secured

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 1+ years of experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as your own boss
• Must be at least 21 years of age to satisfy the essential functions of this job
• Valid driver's license
• Commercial awareness and basic understanding of commercial math
• You will work flexible hours, evenings, weekends, and some holidays, excelling at autonomy
• Bachelor's degree preferred or equivalent work experience
• Fluency in English; additional languages an advantage

• Travel 70-80%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

New YorkNew York, United States

United StatesRed Bull North America



JOIN THE TEAM