Special Program Coordinator ( Campus Title Communications Specialist) (Part Time)

Job Description:

General Statement of Duties:

The Communications Specialist assists in the development, implementation, and ongoing refinement of communication strategies aimed at the recruitment and retention of students. This role will contribute to the Marketing & Communications Department goal of delivering a more holistic student-centric approach, delivering consistent and relevant communications that drive a culture where success is celebrated.

Responsibilities:

• Assists in the development and implementation of annual communications plans.
• Collaborates with the Associate Director of Public Relations and Communications and other departments to develop, execute, and monitor communication plans and ad-hoc communications for students aimed at increasing student retention to all campus locations including online.
• Develops, posts and monitors social media and other e-communication technologies.
• Attend on-campus events to capture the day-in-life of students.
• Create and execute communications through email, SMS portal, mobile application, blog, social media channels, etc.
• Work with in-house designer to ensure visual communications align with brand guidelines.
• Monitor success and progress of communication and data flow within student journeys.
• Assist with identifying and recommending opportunities to improve metrics and KPIs.
• Ability to identify and implement best practices and effective retention communications strategies in accordance with the College's strategic plan through a diversity, equity and inclusion lens.
• Identify and implement enrollment market research through analytics, usability results, social media, web content and student survey results.
• Serves as the liaison with other departments to track and manage projects which require collaboration and information sharing.
• Assist in the digital archive of marketing assets (photography, video, and documents) on college's digital asset management system to be used in communications.
• Manage and update all projects through department's online project management system
• Serves on college committees as required.
• Perform other job-related duties as assigned.

Requirements:

Minimum Qualifications:

• Bachelor's degree in Education, Counseling, Psychology, Business Administration, Mathematics, Computer Science, or other field related to area of assignment(Marketing & Communitions);
• Three (3) years experience and/or training involving area of assignment (marketing, social media, event planning, and/or administrative work), or
• An equivalent combination of education, training, and experience.

Desired Qualifications:

• Experience in higher education and/or creating campaigns and assets (i.e., direct mail, highly segmented email campaigns, websites, social media, text messaging, etc.);
• An operating knowledge of Student Services software, such as banner, ReadyEd, and TargetX Salesforce;
• Excellent written and verbal communication skills;
• Intermediate knowledge Microsoft suite of products;
• Strong analytical, decision making, and problem-solving ability;
• Ability to analyze and prioritize multiple tasks and adapt to a changing and fast-paced environment.

Equivalency Statement
Applicants who do not meet the qualifications as stated above are encouraged to put in writing precisely how their background and experience have prepared them with the equivalent combination of education, training and experience required for the responsibilities of this position.

Additional Information:

Salary: $32.64-$42.84 Based on Interval

Employee Status: Part Time
Benefits: No
Hours per Week: Not to exceed 18 hours weekly. Eligible for MWCC Telework policy, based on college operational needs.
Number of Weeks: 52

Mount Wachusett Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, disability, religion, age, veteran status, genetic information, pregnancy or related conditions, gender identity, sex characteristics, sex stereotypes or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits Sex-Based Harassment. Inquiries or complaints concerning discrimination, harassment, or retaliation shall be referred to the College's Affirmative Action Officer and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.

Application Instructions:

Candidates for employment should be aware that although the COVID 19 Vaccination Requirement Policy is no longer in effect, all Community College students, faculty and staff are strongly encouraged to be up to date with vaccination against COVID-19. For additional information related to the status of the COVID19 Vaccination Requirement Policy, please visit: https://mwcc.edu/covid/

The following documents are required:
1. Resume
2. Cover Letter

Anticipated Effective Date: September / October 2024

Priority will be given to applications received prior to September 18, 2024

Applications will continue to be accepted until the position is filled.

Candidates may be subject to employment screening to include both a Criminal Offender Record Information (CORI) request and a Sexual Offender Registry Information (SORI).